Page 15 - Marketing A3.xlsx
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x Weight  100  15  180  40  360

                                  Competitor #4  5  2





                                       Score  5  10  1   6   1    23                                            Financial






                                       x Weight  90  30  210  80  430                                                                            https://Business901.com

                                  Competitor #3  0  2                      Key Issues needed addressed





                                       Score  4  9  2    7   2    24






                                       x Weight  5  80  45  240  120  500

                       SOAR Analysis  Strength/Opportunites Analysis (1 to 10)  Comp #2  Score  1  3  8  3  8  3  25  Key Strategies

















                                  Comp #1  x Weight  0  1  70  60  270  160  570




                                       Score  2  7  4    9   4    26






                                       x Weight  60  75  300  200  640     Results




                                  Us       5                                                                    Key Objectives


                                       Score   6    5    10  5    27





                                  Weighting   (Total 100)  1  10  15  30  40  100






                                                                  Totals


                                           5

                   Product (Service)/Market Description:
                                       Critical Success Factors            Aspirations                          Key Assumptions                  Adapted from the book The Thin Book of SOAR; Building Strengths‐Based Strategy
























                                       ID #  1  2    3   4    5                 1   2    2    3   4    5             1    2   2    3   4    5
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