Page 11 - Marketing A3.xlsx
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Social Value Statement What does the Customer Know, Feel, Do? What do we want them to Know, Feel, Do?
Empower Customer Roles: (RAPID):
Pains
Emotional Value Statement
What do we want them to Know, Feel, Do?
What does the Customer Know, Feel, Do?
Customer Roles: (RAPID):
Engage
Job Needed to Be Done: Gains: Value Proposition: Functional Value Statement
Market Segment A3 Customers or Industries Explore: What does the Customer Know, Feel, Do? What do we want them to Know, Feel, Do? Customer Roles: (RAPID):
