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x Weight 100 15 180 40 360

Competitor #4 5 2

Score 5 10 1 6 1 23 Financial

x Weight 90 30 210 80 430

Competitor #3 0 2 Key Issues needed addressed

Score 4 9 80 2 45 7 240 2 120 24 500

SWOT Analysis Strength/Weakness Analysis (1 to 10) Comp #2 x Weight Score 5 1 3 8 3 8 3 25 Key Strategies

Comp #1 x Weight 0 1 70 60 270 160 570

Score 2 7 4 9 4 26

x Weight 60 75 300 200 640 Threats

Us 5 Key Objectives

Score 6 5 10 5 27

Weighting (Total 100) 1 10 15 30 40 100

Totals

5

Critical Success Factors Opportunities Key Assumptions
Product (Service)/Market Description:

ID # 1 2 3 4 5 1 2 2 3 4 5 1 2 2 3 4 5