Page 16 - Marketing A3.xlsx
P. 16
Execute: The account executive is responsible for managing execution of ideas from the meeting, with the help of team members.
Analyze: Dealstorm progress should be reported to each team member, along with notifications about future meetings (if
Adapted from the book DEALSTORMING: The Secret Weapon That Can Solve Your Toughest Sales Challenges by Tim Sanders
required). If the Dealstorm was successful, any innovations should be shared with sales leadership to improve the system
going forward. Report: Dealstorm progress should be reported to each team member, along with notifications about future meetings (if required). If the Dealstorm was successful, any innovations should be shared with sales leadership to improve the system going forward.
Situation (Title) Qualify: Sales managers assess the need for collaboration and then calculate the resources requited for a Dealstorm based on the significance of the challenge as well as its level of difficulty or the inability of the current sales process to solve it. Organize: Account executives organize the Dealstorming team based on who knows something about the problem Prepare: Account executives prepare their teams by writing a comprehensive but compact deal brief that frames the challenge and Convene: The team convenes for a Dealstorming meeting that is tightly facilitated and utilizes templa
space or will be affected by the outcome. gives everyone involved key information related to the sales challenge.
Dealstorming Team Name: solution finding.
