Page 12 - Marketing A3.xlsx
P. 12
Strategy Formulation Resource Allocation & Monitoring
Company P/M Segments Key Company P/M Segments Key Company P/M Segments Key Accts
4th Qtr
Tactics($) Tactics($) Tactics($)
3rd Qtr
Tactics($) Tactics($) Tactics($)
Identify tactics that will be explored with budgeted costs
2nd Qtr
Tactics($) Tactics($) Tactics($)
From what to what by when How will you do this, What will you use Budget and Implement 1st Qtr
Objectives: Strategies Tactics($) Tactics($) Tactics($)
Weakness Threats Weakness Threats
Team Leader: Opportunities (What might be?) Results (What will be?) Strength Opportunities Strength Opportunities
Weakness Threats Weakness Threats
Marketing Plan A3 Team Name: Mission Statement: Financial Summary: Strategic Context Marketing Audit: Strength (What is our core?) Aspirations (What Should be?) Strength Opportunities Strength Situation Review Opportunities Key Accounts Produt/Market Segments Company Key Assumptions:
