Page 7 - Marketing A3.xlsx

D: Do the plan (What wows?): Assumption Testing: isolating and testing the key assumptions that will drive success or failure of a concept Rapid Prototyping: expressing a new concept in a tangible form for exploration, testing, and refinement C: Check (What works?): Incorporating customer feedback Customer Co‐Creation: Enroll customers to participate in creating the solution that best meets their needs Learning Launch: Creating an affordable experiment that lets customers experience the new solution over an extended period of time, so you can test key assumptions with market data. A: Act (What now?): Have e

Situation: Scenario Mapping: Map steps a user takes to complete a task in context of multiple scenarios. Mind Mapping: generating insights from exploration activities & using it to create design criteria Concept Development: assembling innovative elements into a coherent alternative solution that can be explored and evaluated

Innovation A3: EDCA Team Name: E: Explore Create Current State (What is?): Visualization: using imagery to envision possible future conditions Value Chain Analysis: assessing the current value chain that supports the customer’s JTBD Create Future State (What if?): Brainstorming: generating new alternatives to the existing business model