Page 6 - Marketing A3.xlsx

E: Explore Visualization: using imagery to envision possible future conditions Journey Mapping: assessing the existing experience through the customer’s eyes Value Chain Analysis: assessing the current value chain that supports the customer’s journey D: Do the plan Concept Development: assembling innovative elements into a coherent alternative solution that can be explored and evaluated Mind Mapping: generating insights from exploration activities and using those to create design criteria Brainstorming: generating new alternatives to the existing business model Concept Development: assembling innovative eleme

Define and study the user to develop insights as a starting point for defining value. Review and focus on the service period to determine
Create a point of view statement that defines the efforts to understand connections which can be among people, places, and events.

Role

Understanding the problem space is many times as important as understanding the user.
Sales Cycle ID:

L: Locate the people who understand the user and the needs
List the members of your team, including position and role they will play.

Position The team is autonomous and completely responsible for the tasks within this stage. Clarity is the most critical factor for empowering a team. Outline Meetings, Daily Stand‐ups, Weekly Tactical and others as needed. Define Standard Work of Team (Team Charter) to S: Select a limited set of needs you are designing for—your user.

SALES EDCA A3 Team Name: Sense‐making: Give meaning to experience. A: Analyze the user the pre‐service, service and post service durations. Name E: Empower the Team accomplish process. Create user stories based on this set of needs.