Oct

Lean Six Sigma Marketing

Laying the ground rules for my upcoming posts, I will use the what I believe is the traditional approach to Lean Six Sigma, the DMEDI process. Skipping over DMAIC and DMADV and I am sure other initials are out there that may be applicable but I like the DMEDI. So what is it:

Define the problem or requirements
Measure the process and gather data associated with the problem or requirements.
Explore the data to identify a cause and effect relationship between variables.
Develop a new process so that the problem is eliminated and the new results meet the new requirements.
Implement the new process under a control plan.

Now think about this a little bit from the Duct Tape Marketing Perspective , a basic marketing plan consist of….

Marketing Vision …………….Definition
Ideal Customer ………………Definition
Remarkable Story ……………Explore
Product Service Innovation …Explore
Lead Generation …………….Develop
Lead Conversion……………. Measure
Service Experience ………….Implement
Critical Numbers …………….Measure

Ok, some of them are a little out of place, and yes, the measurement needs to be right after the Def inition to see where you are starting form, but all and all you can see the correlation. My point to all this is by starting with a basic small business marketing plan, the Marketing Plan Pro powered by Duct Tape Marketing Box that is, you can adhere to the most recognized quality program in the world.

The whole point is that through this process you can develop structure and yes, reduce variances, cut costs and streamline processes. Is that something you would like to do in tough times?