In my practice of Lean Marketing, I differ from the thought of Traditional, even Agile Marketing approaches. The more traditional methods of segmentation and appealing to the general masses narrowing people down through some sort of funnel or stages has never been what I might call my style. Even the Agile and yes Lean lingo Read More …
We can’t solve problems by using the same kind of thinking we used when we created them. – Albert Einstein Many companies I work with simply do not understand their customers and to some extent, their core capabilities in the environment or eco-space their companies reside. When you understand your core customers, core capabilities it Read More …
Is there value from an organizational perspective for marketers to have PMP Certification? Marketing in recent years has become more process orientated, which has resulted in a greater emphasis on project management. I have found a lack of basic project skills such as scoping and risk management when working with marketers. However, I am not Read More …
Certified Ethical Hacking Course Training Segment Take a 1-hour walkthrough of a typical CEHv10 lab with Keatron Evans. Online lab environment provided! This free webinar will serve as an introduction to one of the most sought-after information security courses and certifications, the EC-Council Certified Ethical Hacker v10. You will find out what you would learn Read More …
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The need for salespeople to be better positioned in the customer’s mind is imperative. You get appointments not only because of your company’s brand but also your salesperson’s position within the industry. Always be closing may not even be in the sales lexicon of today. Sales is taking a differ posture for success, and I think Read More …
