The control you have of your brand is based on how well you listen. Marketing’s job needs to be more than just getting the message out. It is equally important to get the message in. Action Learning is what I might call my standard work. It should be baked into your marketing processes. Action Learning Read More …
People seldom start with a simple system. They start with a complex system and try to work back from it tweaking and modifying. There are better ways. I usually respond with Gall’s Law: “A complex system that works is invariably found to have evolved from a simple system that worked. A complex system designed from Read More …
In the past, I have written about using the Lean trio of SDCA, PDCA, EDCA with an umbrella of CAP-Do or in Non-Lean terms; Standard Work, Continuous Improvement, Design Thinking (Exploration), and Reflection. In the book, Cracked it!: How to solve big problems and sell solutions like top strategy consultants, the authors lay out their Read More …
Adopting a systems perspective makes visible many of the hidden complexities operating in an organization that might be important targets for change. Reviewing from a system point of view helps generate a set of hypotheses that form the basis for our marketing experiments. This, in turn, guides our efforts to be tested, organizes results from Read More …
Author Julia Sloan in the book, Learning to Think Strategically, emphasizes the need for both a Creative and Rational balance in the approach. Sloan says, “Without a well-honed intuitive sense, problem analysis can remain clinical, sanitized, and ineffectual, in that problems are exposed only superficially and analyzed without much, if any, examination of the “truthfulness” Read More …
Learning From The Reshaping of McKinsey Most people agree that the COVID-19 pandemic will have a lasting impact on our economic structure and may rival the Great Depression. What that next chapter will be is hard to determine at the moment but I believe we can review much of our recent past to help prepare Read More …