When you create a marketing experiment (campaign) do you provide the right structure to capture feedback? Many times we just push our messages out without designing the needed structure to gather data or evidence. We just measure what is measurable. It is typically the fault of not developing a hypothesis or a focus question at Read More …
Are you looking at growth through the right lenses? Or are you still operating in the Doom Loop? Is your disciplined actions focused on experimentation? Jim Collins has been talking about the Flywheel Effect for many years and most of us (should) know the intricacies behind the concept. Reviewing the recent book Experimentation Works, https://amzn.to/2EZ39ik, Read More …
There is no linear sales and marketing approach, no matter what the current Marketing Funnel experts says. There is not anything new in these processes except for the tools being used. Elmo St. Lewis developed the funnel in 1898, it is still the same basic philosophy. Today’s marketing is about being there. Being in the Read More …
Are there reasons that Engineering should not be more Agile or Design Thinking like? With today’s modeling capabilities, can better collaboration taking place? Working with manufacturers through the years, I have found many of the engineering processes not all that collaborative in nature. In fact, many are somewhat archaic when compared to modern-day collaboration efforts Read More …
Are your salespeople thinking too small? Do you need to empower them with deeper learning skills? When these learning and understanding skills become part of a salesperson vernacular; they move from a transactional type (GD-Logic) into an active meaning-making role. It is the idea of collaborative selling and co-creating value (SD-Logic). Modern-day selling has to Read More …
The control you have of your brand is based on how well you listen. Marketing’s job needs to be more than just getting the message out. It is equally important to get the message in. Action Learning is what I might call my standard work. It should be baked into your marketing processes. Action Learning Read More …