Can you help bring your product/service alive by giving it a voice? From the book The Objects of Experience by Wood & Latham, https://amzn.to/2HczhNC Name the object. Give it an actual name, as if you were naming a pet. Decide on its personality. Is it mean, nice, sneaky, smart, young, old, funny What kinds of Read More …
Many people/organizations struggle in creating a sales workflow. It is usually to confining or on the opposite end nonexistent. In my thinking, Standard Work is what creates the WOW in the sales process. However, Standards are the most fundamental and misunderstood concept. Your standards are the way you go about what you do and how Read More …
Many of us will make a business case for our next marketing campaign (experiment), but few will take the time to create a prediction.
Appreciative Inquiry (AI) and Action Research (AR) has become more prevalent in my marketing approach and toolbox. For my Lean connections, it is comparable to the way I think and use PDCA. I have a higher-order of thinking as I go left to right in the diagram, but the thought process remains basically the same. A Read More …
If you take the time and think through the process; how would you do with just using an educated guesstimate? Or, at least starting there to zero in on what will actually be needed for your project. Too often, we collect data, one because it might be easy, and two thinking while we are here Read More …
Assessment is the First Step in Creating and Sustaining a High-Performance Culture and Climate (HPCC) The HPCC Assessment process is a systematic way of collecting, analyzing and presenting data for all school stakeholders. The purpose of the assessment plan is to ensure that the way that work is being done with schools is contributing to Read More …