
Embracing Adaptive Growth: The Power of Fractional Marketing
Defining Fractional Marketing: Fractional marketing refers to the strategic approach where companies utilize specialized marketing expertise part-time or on a fractional basis. Unlike traditional models that rely on full-time teams, fractional marketing allows businesses, especially startups and small to medium enterprises, access to high-level marketing skills without committing to full-time hires. This flexibility empowers organizations Read More …