What Similarities Do You See Between Action Research and Lean?

In my practice of Lean Marketing, I differ from the thought of Traditional, even Agile Marketing approaches. The more traditional methods of segmentation and appealing to the general masses narrowing people down through some sort of funnel or stages has never been what I might call my style. Even the Agile and yes Lean lingo Read More …

How are Your Salespeople Positioned in the Marketplace?

The need for salespeople to be better positioned in the customer’s mind is imperative. You get appointments not only because of your company’s brand but also your salesperson’s position within the industry. Always be closing may not even be in the sales lexicon of today. Sales is taking a differ posture for success, and I think Read More …

Difference Between Hacking and Experimentation

Many of us will make a business case for our next marketing campaign (experiment), but few will take the time to create a prediction. A prediction enables us to identify the one or two things that really matter while providing both constraints and flexibility. In scientific terms, we call it a hypothesis. The dictionary definition of Read More …

Knowledge And The Funnel of Opportunity

The Funnel of Opportunity is my interpretation of successful marketing practices today. It is an idea about understanding spaces and eventually shaping them through a knowledge building process. Clusters and their edges attach as knowledge and experiences become relevant. This relevancy can be acquired through people, platforms, process or product/service. LinkedIn Articles Knowledge Vee: https://lnkd.in/eduEU9w Read More …

Final 8 Determined North American Dota Challengers League

70 NA Dota2 teams registered to participate in the open qualifier. This past weekend the North American Dota Challengers League (NADCL) launched their initial season. This NA only event gathered the largest number of participating teams, 70 teams, in recent times. They were seeded into a round of single elimination round 64 with 6 teams Read More …

Outline of KM CyberSecurity Services

How are you increasing your ability to detect that you have been compromised? KM Cyber Security, LLC has been at the forefront of training and services in the fields of incident response, penetration testing, and digital forensics. They train the top tiers of Certified Ethical Hackers with methods that are grounded in the actual applications Read More …

Are You Interested in Esports Advertising?

Are you unsure of how to get started? Take a look at the following Ad Deck and see if you would like to test the waters. NADCL Twitch Stream Ads: https://business901.com/wp-content/uploads/2018/09/NADCL-Twitch-Stream-Ads.pdf NADCL is a semi-professional Dota esports league founder by Peter Dager. Tonight the open qualifiers begin at 5 PM PST, https://www.twitch.tv/nadcleague . It will be Read More …