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Lean Marketing House

 Author: Joseph T. Dager  Category: Lean Marketing  Publisher: Business901  Published: December 1, 2012  Tags: CategoryTagsLean EnterpriseLean MarketingLean Marketing houseLean Sales and MarketingMarketing with Lean |  Download

Putting the words marketing behind both of them is hardly creative. Whether Marketing meets Lean under this name or another it will be very close to the Lean methodologies develop in software primarily under the Agile connotation. This book is about bridging that gap. It may not bring all the pieces in place, but it is a starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value.