Registration is Not Required.
Only ask and appreciate any accreditation when appropriate.
The Process of Managing Customer...
The ability to create, maintain and maximize customer value is an essential ingredient in the success of any business. A successful customer value initiative is...Customer Value
Many companies and industries world-wide are using Lean with dramatic results. With such outstanding results, Lean is being used across the entire spectrum, hence the...Lean Marketing
Lean Engagement Team
Sales and marketing can no longer operate in a vacuum. It has become a process output that intertwines across many of the departments within the...Lean Marketing
Marketing with PDCA
Marketing with PDCA is about managing a value stream using PDCA (Plan-Do-Check-Act). Using the new SALES PDCA Framework throughout the marketing cycle will provide constant...Lean Marketing
Lean Marketing House
Putting the words marketing behind both of them is hardly creative. Whether Marketing meets Lean under this name or another it will be very close...Lean Marketing
Marketing with A3
Marketing with A3 is my attempt to bring a problem-solving methodology to sales and marketing. The book itself will not spawn a lean transformation or a...Lean Marketing
Lean Service Design
Lean Service Design changes the way you think about business. No longer can companies focus their efforts on process improvements. Instead, they must engage the...Lean Marketing