The ability to create, maintain and maximize customer value is an essential ingredient in the success of any business. A successful customer value initiative is...

Many companies and industries world-wide are using Lean with dramatic results. With such outstanding results, Lean is being used across the entire spectrum, hence the...

Sales and marketing can no longer operate in a vacuum. It has become a process output that intertwines across many of the departments within the...

Marketing with PDCA is about managing a value stream using PDCA (Plan-Do-Check-Act). Using the new SALES PDCA Framework throughout the marketing cycle will provide constant...

Putting the words marketing behind both of them is hardly creative. Whether Marketing meets Lean under this name or another it will be very close...

Marketing with A3 is my attempt to bring a problem-solving methodology to sales and marketing. The book itself will not spawn a lean transformation or a...

Lean Service Design changes the way you think about business.  No longer can companies focus their efforts on process improvements. Instead, they must engage the...