Marketing with PDCA
Author: Joseph T. Dager Category: Lean Marketing Publisher: Business901 Published: May 31, 2012 Tags: Agile Marketing | continuous | Design Innovation | Design Thinkers | improvement | Lean Marketing | Lean Sales | Lean Service Design | Lean startup | marketing | Marketing Kanban | overview | sales | Service Design | Service Experience | Service Innovation |
Description:
Marketing with PDCA is about managing a value stream using PDCA (Plan-Do-Check-Act). Using the new SALES PDCA Framework throughout the marketing cycle will provide constant feedback from customers, and can only occur if they are part of the process. It is about creating value in your marketing that a customer needs to enable him to make a better decision.
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