Marketing with PDCA
Author: Joseph T. Dager Pages: 160 Tags: Agile Marketing | continuous | Design Innovation | Design Thinkers | improvement | Lean Marketing | Lean Sales | Lean Service Design | Lean startup | marketing | Marketing Kanban | overview | sales | Service Design | Service Experience | Service Innovation Share: More Details
Description:
Marketing with PDCA is about managing a value stream using PDCA (Plan-Do-Check-Act). Using the new SALES PDCA Framework throughout the marketing cycle will provide constant feedback from customers, and can only occur if they are part of the process. It is about creating value in your marketing that a customer needs to enable him to make a better decision.
CAP-Do 
Lean Engagement Team 
Lean Marketing House 
Marketing with A3 
Lean Service Design 
Echoes Across Channels 
Ecosystem Advantage 
The Non-Linear Path 
Beyond the Funnel 
Inquiry Sales Model – Part 1 
The Process of Managing Customer Value