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Lean Service Design

 Author: Joseph T. Dager  Category: Lean Marketing  Publisher: Business901  Published: June 12, 2012  Tags: EDCAGood Dominant LogicLean DesignLean Prototypeslean serviceLean Service DesignService DesignService Dominant Logic |  Download

Lean Service Design changes the way you think about business.  No longer can companies focus their efforts on process improvements. Instead, they must engage the customer in use of their product/service rather than analyzing tasks for improvement. We no longer build and hope that there is a demand. We must create demand through our product/service and Lean Service Design is the enabler of this process.