Lean Service Design
Author: Joseph T. Dager Pages: 142 Tags: EDCA | Good Dominant Logic | Lean Design | Lean Prototypes | lean service | Lean Service Design | Service Design | Service Dominant Logic Share: More Details
Description:
Lean Service Design changes the way you think about business. No longer can companies focus their efforts on process improvements. Instead, they must engage the customer in use of their product/service rather than analyzing tasks for improvement. We no longer build and hope that there is a demand. We must create demand through our product/service and Lean Service Design is the enabler of this process.
CAP-Do 
Lean Engagement Team 
Marketing with PDCA 
Lean Marketing House 
Marketing with A3 
Echoes Across Channels 
Ecosystem Advantage 
The Non-Linear Path 
Beyond the Funnel 
Inquiry Sales Model – Part 1 
The Process of Managing Customer Value