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Lean Engagement Team

 Author: Joseph T. Dager  Category: Lean Marketing  Publisher: Business901  Published: January 15, 2012  Tags: Agile MarketingAgile SellingengagementLean MarketingLean SalesLean Sales and MarketingLean SellingLean startupMarketing KanbanTeam Selling |  Download

Sales and marketing can no longer operate in a vacuum. It has become a process output that intertwines across many of the departments within the organization. As companies have become flat, their decision making is increasingly being done by committee. As a supplier, you must mimic your customer decision-making path and as a result your sales and marketing will also be done by committee. Our highest priority is to deliver to the customer content that he deems valuable to his decision-making process.