A Marketing Experiment: The Funnel of Opportunity

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marketing-experiment

As most of you know, I am a Lean practitioner that specializes in Service Design and Sales and Marketing. Most of my work has been in SaaS disciplines working with organizations in the Business Development area and to onboard external groups such as affiliate, re-sellers and reward programs. I have Continue reading A Marketing Experiment: The Funnel of Opportunity

The Pull in Lean Marketing: Edges(2 of 2)

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Pull in Lean Marketing

A Lean Approach to Marketing Yesterday’s Post: The Pull in Lean Marketing: Edges (1 of 2) When I apply Lean to Sales and Marketing, I view Lean as a knowledge building exercise. It is the deeper understanding of the customer business that we achieve through the methods of PDCA and EDCA. Continue reading The Pull in Lean Marketing: Edges(2 of 2)

The Pull in Lean Marketing: Edges(1 of 2)

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Pull in Lean Marketing

A Lean Approach to Marketing Lean processes have changed the way we think about manufacturing. It has become one of the most embedded practices of manufacturing and is based on these five core concepts: Specify value from the standpoint of the end customer by product family. Identify all the steps Continue reading The Pull in Lean Marketing: Edges(1 of 2)

Be a Fanatic about Sales Prospecting (Audio)

Fanatic about Sales Prospecting

Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling http://amzn.to/2jkM7Op Sales EQ: The Ultimate Guide to Leveraging Sales Specific Emotional Intelligence to Close Any Deal http://amzn.to/2ixsuBy Jeb Blount’s Author Page: http://amzn.to/2jR3zuP Jeb Blount is a Sales Acceleration Continue reading Be a Fanatic about Sales Prospecting (Audio)

Applying Lean and Agile in Managed Services

Wayne Walton

Wayne Walton is the North America CRM Practice Manager at eBECS. Wayne helps sales and marketing professionals by making their life easier through implementing Dynamics CRM and Marketing systems so that people can get out from in front of the screen and go do their job.  eBECS is a specialist in Continue reading Applying Lean and Agile in Managed Services

Training Within Industry Audio Book

Training within Industry

This is a collection of Business901 podcasts on Training within Industry. It is about 2-hours in length and features the following guests: Jim Huntzinger, president of Lean Frontiers, has researched at length the evolution of manufacturing in the United States with an emphasis on lean’s influence and development. He has researched Continue reading Training Within Industry Audio Book

Transitioning from Launch to Market Leadership

Ken Rutsky

Ken Rutsky helps B2B growth company executives in Sales, Marketing, and the C-Suite to breakthrough, achieve and grow market leadership in new and existing markets. His clients not only lead, they improve key sales and marketing metrics like leads to revenue and opportunities to close. Ken has spent 20+ years in Continue reading Transitioning from Launch to Market Leadership

Lean Construction Audio Book

Lean Construction

This is a compilation of a series of podcasts that I have done with Lean Construction folks. It is about 3 hours in length and requires no registration for access. At the time, Gregory A. Howell was the managing director of theLean Construction Institute(LCI), a non-profit organization devoted to production Continue reading Lean Construction Audio Book