A Marketing Experiment: The Funnel of Opportunity

Featured

marketing-experiment

As most of you know, I am a Lean practitioner that specializes in Service Design and Sales and Marketing. Most of my work has been in SaaS disciplines working with organizations in the Business Development area and to onboard external groups such as affiliate, re-sellers and reward programs. I have Continue reading A Marketing Experiment: The Funnel of Opportunity

The Pull in Lean Marketing: Edges(2 of 2)

Featured

Pull in Lean Marketing

A Lean Approach to Marketing Yesterday’s Post: The Pull in Lean Marketing: Edges (1 of 2) When I apply Lean to Sales and Marketing, I view Lean as a knowledge building exercise. It is the deeper understanding of the customer business that we achieve through the methods of PDCA and EDCA. Continue reading The Pull in Lean Marketing: Edges(2 of 2)

The Pull in Lean Marketing: Edges(1 of 2)

Featured

Pull in Lean Marketing

A Lean Approach to Marketing Lean processes have changed the way we think about manufacturing. It has become one of the most embedded practices of manufacturing and is based on these five core concepts: Specify value from the standpoint of the end customer by product family. Identify all the steps Continue reading The Pull in Lean Marketing: Edges(1 of 2)

Make Your Presentation Like A Movie

Get to the Heart

What does it take to nail a sales pitch? Well, it’s not easy. In fact, only 20% of all salespeople make 80% of their sales; and I just broke the cardinal rule: most customers forget pitches that involve statistics. According to advertising guru Ted Frank, the secret to sales is in the story—and he’s developed a Continue reading Make Your Presentation Like A Movie

Kata Training Audio Book

Toyota Kata

This is a collection of Business901 podcasts on Kata Training. It is about 3-hours in length and features the following guests: The Learning Factor Inc. is a Vancouver-based organization dedicated to making business and labor smarter about learning through innovations in workplace education. Tracy Defoe does this is a variety of Continue reading Kata Training Audio Book

Be a Fanatic about Sales Prospecting (Audio)

Fanatic about Sales Prospecting

Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling http://amzn.to/2jkM7Op Sales EQ: The Ultimate Guide to Leveraging Sales Specific Emotional Intelligence to Close Any Deal http://amzn.to/2ixsuBy Jeb Blount’s Author Page: http://amzn.to/2jR3zuP Jeb Blount is a Sales Acceleration Continue reading Be a Fanatic about Sales Prospecting (Audio)

Applying Lean and Agile in Managed Services

Wayne Walton

Wayne Walton is the North America CRM Practice Manager at eBECS. Wayne helps sales and marketing professionals by making their life easier through implementing Dynamics CRM and Marketing systems so that people can get out from in front of the screen and go do their job.  eBECS is a specialist in Continue reading Applying Lean and Agile in Managed Services

Training Within Industry Audio Book

Training within Industry

This is a collection of Business901 podcasts on Training within Industry. It is about 2-hours in length and features the following guests: Jim Huntzinger, president of Lean Frontiers, has researched at length the evolution of manufacturing in the United States with an emphasis on lean’s influence and development. He has researched Continue reading Training Within Industry Audio Book