The 12 Steps of the Funnel of Opportunity

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Funnel of Opportunity

The digital age has changed the way we deliver marketing, the way we execute. Marketing is no longer driven by the creative, it is driven by the process. Learning becomes paramount and is driven by the way you interact and structure your customer engagement. Marketing is no longer just about Continue reading The 12 Steps of the Funnel of Opportunity

The Adjacent Theory of Infectious Diseases for Sales and Marketing

Adjacent layers

Those that understand the idea of clustering and the Funnel of Opportunity versus some type of Sales Funnel manipulation will see the connection between infectious diseases and marketing. Several years back, I first ventured into the field of Biomimicry, Biomimicry for Design, Biofield for Sales, and found it very interesting. This Continue reading The Adjacent Theory of Infectious Diseases for Sales and Marketing

Understanding Storytelling: The Pixar Way

Pixar

The Pixar Storytelling book is about effective storytelling rules based on Pixar’s greatest films. The book consists of ten chapters, each of which explores an aspect of storytelling that Pixar excels at. Pixar Storytelling: Rules for Effective Storytelling Based on Pixar’s Greatest Films Learn what Pixar’s core story ideas all Continue reading Understanding Storytelling: The Pixar Way

Lean A3 Thinking Audio Book

A3 Thinking

A collection of Business901 Podcasts that has been grouped under the title of Lean A3 Thinking. It includes the authors below in the order of appearance and totals around 2 1/2 hours in length. If you prefer a transcription most of them are available on the Business901 Issuu website: https://issuu.com/business901. Tracey Richardson Continue reading Lean A3 Thinking Audio Book

Recognizing Your Own Opportunities

Isaac Lidsky

First learning about Isaac Lidsky in his popular TED Talk “What reality are you creating for yourself?” the former Saved by the Bell teen star-turned-entrepreneur Isaac recalls how the clerk he waved to in the store was really a mannequin; how he reached down to wash his hands and realized it Continue reading Recognizing Your Own Opportunities