Creating Never Ending Opportunity

When we start with our customers and their stories things begin to change. We create better relationships and a higher level of learning opportunities. Thus, we can communicate more effectively across with our customers and their markets, develop more business development opportunities and connect with influencers. You must be willing to dig deep to understand customers. It becomes Read More …

Marketing Standard Work = A Learning System

In Good to Great, Jim Collins states that “the first step of leadership is not visioning, but rather confronting the brutal facts. When creating a marketing plan, a company must be willing to honestly assess the current reality of its existing efforts. This is the most important component of a successful marketing effort and does Read More …

Bootstrapping a Subscription Service

SSD Nodes is an SSD hosting provider that offers simple, high-performance cloud computing with personal support, live upgrades, and incredible speed to enable growth and deliver an outstanding experience. Founded by Matt Connor, in 2011 and bootstrapped it into one of the fastest growing cloud hosting providers.  Regarded as an industry leader in hybrid computing strategies and Read More …

SSD Nodes Bootstrapping for 7-Years

SSD Nodes Celebrates 7-year anniversary as a leader in SSD Web Hosting Services Founded by Matt Connor, in 2011 and bootstrapped it into one of the fastest growing cloud hosting providers.  Regarded as an industry leader in hybrid computing strategies and solutions, they have established world-class data centers having multiple layers of physical and operational Read More …

Using a Different Point of View

Sometimes its what they did teach you in school that counts. One of those times is understanding the position from which something or someone is observed. We call this a point of view. A story and even a business story can be told in one of three different ways and uniquely named as first person, second person, and Read More …

Choose a Single Word to Describe Your Marketing

If you had to choose a single word to describe the dominant thinking in your marketing, what would it be? Showing, Telling, Learning, Collaborating, Empowering or… A very simple suggestion and very telling. If you review your marketing collateral can sort and organize them in a storyboard fashion. Then put them in columns and put a Read More …