In the Funnel of Opportunity, we think about marketing in the reverse order. We start with our core customer and core value proposition. With a start-up, it is with our beachhead market. When we start our marketing with core customers; things begin to change. We create better relationships and a higher Continue reading Are you Working with a Funnel of Depletion?
The digital age has changed the way we deliver marketing, the way we execute. Marketing is no longer driven by the creative, it is driven by the process. Learning becomes paramount and is driven by the way you interact and structure your customer engagement. Marketing is no longer just about Continue reading The 12 Steps of the Funnel of Opportunity
Technology is amazing. I have worked with primarily SaaS type companies over the past 5-years and amazed at the technology advancements and sophistication during this time. There seems to be no end to technology. Even adding to this is the amount of sophistication that has gone into the analytics and Continue reading Is Your Sales and Marketing Process 100 Years Old?
The definitive playbook by the pioneers of Growth Hacking This podcast is packed with actionable advice as only Sean Ellis can deliver. Sean Ellis is CEO and founder of GrowthHackers.com, the number one online community for GrowthHackers with 1.8 million global users. Sean coined the term “growth hacker” in 2010 and Continue reading Sean Ellis Introduces Hacking Growth
Part 2 of 5 on the Creative Process You can watch the entire series on the Business901 YouTube Channel One of the country’s leading scientific experts on creativity, Dr. R. Keith Sawyer is the Morgan Distinguished Professor in Educational Innovations at the University of North Carolina in Chapel Hill. His Continue reading Are There Rules For Increasing Creativity?
Michael Papanek is principal and founder of Michael Papanek Consulting. He has over 30 years of expertise leading successful large scale change initiatives and increasing the performance of people and organizations and complex competitive markets Michaels new book From Breakdown to Breakthrough is about forging resilient business relationships in the Continue reading Forging Resilient Business Relationships
A Storytelling special collection of Business901 podcasts. The topics range from Transmedia Storytelling to How to structure and tell business stories. The collection totals just over three hours and the guests are listed in the order of appearance. The Nonprofit Narrative: How Stories Can Save the World authored by Dan Portnoy Continue reading Storytelling Audio Book