In the Funnel of Opportunity, we think about marketing in the reverse order. We start with our core customer and core value proposition. With a start-up, it is with our beachhead market. When we start our marketing with core customers; things begin to change. We create better relationships and a higher Continue reading Are you Working with a Funnel of Depletion?
The digital age has changed the way we deliver marketing, the way we execute. Marketing is no longer driven by the creative, it is driven by the process. Learning becomes paramount and is driven by the way you interact and structure your customer engagement. Marketing is no longer just about Continue reading The 12 Steps of the Funnel of Opportunity
(2) One-hour Sessions on Consecutive Days When most Lean Organizations try to introduce Lean to sales and marketing they seldom take the time to develop Lean Thinking. They first start trying to apply the tools of Lean or trying to build a culture of Lean. It is a very difficult thing Continue reading Using A3 Thinking in Lean Sales and Marketing
Are you getting everything out of your Kanban software that you should? Dimitar Karaivanov, CEO and Co-founder of Kanbanize, thinks that you can do better. Dimitar is a Lean-thinker and a Kanban practitioner with background in the areas of software development and process improvement. Through the success of his company, he Continue reading Kanban Software for Lean Management
We are what we repeatedly do. Excellence, then, is not an act, but a habit.” – Will Durant In the book The Practicing Mind: Developing Focus and Discipline in Your Life — Master Any Skill or Challenge by Learning to Love the Process, author Thomas M. Sterner uses some familiar patterns Continue reading Developing Individual Habits for Kata & Lean Startup Thinking
People struggle with the Lean Marketing concept. Especially one that does not lead with Lean Startup type thinking. They struggle to see how problem-solving can be an effective approach to growing market-share. Using the problem/solution type approach causes a marketing effort geared towards a customer versus a collaborative approach. This Continue reading Developing Insights for Lead Generation
In a past blog of mine, Growing your Company thru SOAR, I discussed not replacing a SWOT Analysis but using SOAR when setting a vision. SOAR an Appreciative Inquiry, a Strength-Based tool sometimes can deliver differently and I think more challenging results at times. As you may know from previous Continue reading SOAR Analysis Worksheet