Product Development: Developing Strategies Based on Assumptions

To truly understand the customer experience, brands must consider their product development strategies. These strategies dictate how products will be designed, developed, and marketed to shape their value proposition. The key to understanding your customers’ markets is having access to reliable market data. Fortunately, there are a number of sources of market data, including surveys, Read More …

How Companies are Using the Blockchain

Some manufacturers are looking to the Blockchain to help solve vexing problems such as counterfeiting and product recalls. The Blockchain can provide a tamper-proof record of a product’s history, from when it is manufactured to when it is sold. What is a blockchain, you may ask? It is best explained as a digital ledger of Read More …

The Non-Technical Guide to Code Reviews

You don’t need to just trust your software developer. You need to understand what and how they do what they do. About this event: The Non-Technical Guide to Code Reviews Part 1: Introduction to Code Reviews (March 25th) Part 2: Be an Active Bystander in a Code Reviews (April 8th) Part 3: A Walkthrough of Read More …

Understanding Customer Value Shapes Product Development

When designing a product or service, businesses must consider not just what features and benefits consumers will appreciate but also how much the customer will value these features and benefits. Value is a key component of any successful business, but entrepreneurs often overlook it when launching a new venture. If you’re not familiar with the Read More …

Experimentation Growth Flywheel

Are you looking at growth through the right lenses? Or are you still operating in the Doom Loop? Is your disciplined actions focused on experimentation? Jim Collins has been talking about the Flywheel Effect for many years and most of us (should) know the intricacies behind the concept. Reviewing the recent book Experimentation Works, https://amzn.to/2EZ39ik, Read More …

Social Media Analytics for International Marketers

Social media analytics for international market research offers insights for marketers to listen to their consumers in their common habitat. Through the use of modern tools their passions, preferences, and interests are compiled. These factors affect market attractiveness and allow estimation of market need for products or services. Social media analytics also allows for additional Read More …