Finding, Refining & Assessing Your Focus

We have all heard sayings like this before, “Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.” —Edward de Bono. Problem identification is the first and most important part of solving a problem. In research, before starting a project, it is important to do much of the same thing. Read More …

Culture is Something You Do

Where does great culture come from? How do you build and sustain it in your group, or strengthen a culture that needs fixing? Culture is not something you are—it’s something you do. The Culture Code puts the power in your hands. No matter the size of your group or your goal, this book can teach you the principles Read More …

Is Research the Best Way to Create Opportunity?

In recent years innovation has led the way. There have been great strides made in how to bring products to market and in innovation itself. However, even with these great strides, there has not been a significant improvement in success rates, at least from what I have seen published. In my experience working with startups and even Read More …

Creating Never Ending Opportunity

When we start with our customers and their stories things begin to change. We create better relationships and a higher level of learning opportunities. Thus, we can communicate more effectively across with our customers and their markets, develop more business development opportunities and connect with influencers. You must be willing to dig deep to understand customers. It becomes Read More …