In traditional marketing, a linear approach often dominates the landscape. This involves creating large-scale campaigns, often designed around media constraints, resulting in time-limited initiatives. However, this is shifting towards a more iterative approach. The Spiral Method focuses on smaller, ongoing, and repeatable programs. It is driven by a persona-first mindset, prioritizing the target audience’s needs over the brand’s. It also emphasizes measurement and feedback, utilizing multiple consumer touchpoints for real-time input. This allows for better, more informed decisions earlier in the development cycle. Lastly, this approach demands behavior-based targeting, ensuring the right audience is providing solutions and giving value to your research.