Is your marketing system creating the forward thinking that you need? It is just not using predictive analytics. It is also developing the mind-shift that forecasting, recognizing trends should be a large part of your efforts. The cliche I have used for years is that the role of marketing is Continue reading Can Lean Help Predict the Future?
Geurt Jan de Heus is a medical doctor by training. After several years in management positions in the pharmaceutical industry, he changed his life and career to join RoutsLaeven. This small agency, founded 30 years ago, specializes in negotiation training, coaching and consulting. Geurt Jan is passionate about making the Continue reading The Negotiated Journey
The digital age has changed the way we deliver marketing, the way we execute. Marketing is no longer driven by the creative, it is driven by the process. Learning becomes paramount and is driven by the way you interact and structure your customer engagement. Marketing is no longer just about Continue reading The 12 Steps of the Funnel of Opportunity
Author Amy Webb (The Signals Are Talking: Why Today’s Fringe Is Tomorrow’s Mainstream) states “THE FUTURE DOESN’T simply arrive fully formed overnight, but emerges step by step. It first appears at seemingly random points around the fringe of society, never in the mainstream. Without context, those points can appear disparate, unrelated, and hard to Continue reading Does Your Marketing Practice Futuristic Thinking
There is no better way to lay the fundamentals of a marketing plan in place than through the creation of a Funnel of Opportunity. Creating a plan in isolation from customers says that you know everything you need to know starting at the beginning. It indicates that you are smarter Continue reading Intro Video to The Funnel of Opportunity