The Outcome harvesting Process needs to be customized according to the context. The steps are not always distinct, and feedback from one or more actions can cause a return to earlier steps. I used the steps outlined in this OUTCOME HARVESTING PDF – INTRAC. https://www.intrac.org/wpcms/wp-content/uploads/2017/01/Outcome-harvesting.pdf From the PDF: Outcome harvesting is a monitoring and evaluation methodology Read More …
When we think about things like loyalty, brand awareness, and creating happy customers, it makes sense why capturing customer value may seem more challenging than it should be. It is difficult to capture customer value, and it is important to understand that it is not static. It takes another level of business expertise, which is Read More …
1) Define what the customer values in their own words. The customer’s values are what they hold important in their life. This can be different for everyone, but understanding their value will help you better understand the customer and what they are looking for. Take the time to ask them about their values and what Read More …
If you take the time and think through the process; how would you do with just using an educated guesstimate? Or, at least starting there to zero in on what will actually be needed for your project. Too often, we collect data, one because it might be easy, and two thinking while we are here Read More …
The 5 Cs of Adjacency In the Funnel of Opportunity (https://business901.com/building-a-funnel-of-opportunity/) I discuss working from the known to the unknown. After “really” understanding our Core Customers…Clusters…Markets we can then start finding Adjacent Prospects…Clusters…Markets. When looking at Adjacent structures: 1. Connect: What people are the most accessible and similar to the core? 2. Concepts: What key jobs Read More …
When traversing through the Funnel of Opportunity (The picture on the left, download PDF of the diagram: http://bit.ly/2BX5um4) I use the outline below to help people describe their process when moving through the FoO: Empower-Engage-Explore. Handoffs are so important in customer-facing positions that I find it an integral part of any business development areas. It slows Read More …