The 12 Steps of the Funnel of Opportunity

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Funnel of Opportunity

The digital age has changed the way we deliver marketing, the way we execute. Marketing is no longer driven by the creative, it is driven by the process. Learning becomes paramount and is driven by the way you interact and structure your customer engagement. Marketing is no longer just about Continue reading The 12 Steps of the Funnel of Opportunity

Does Your Marketing Practice Futuristic Thinking

Funnel of Opportunity

Author Amy Webb (The Signals Are Talking: Why Today’s Fringe Is Tomorrow’s Mainstream) states “THE FUTURE DOESN’T simply arrive fully formed overnight, but emerges step by step. It first appears at seemingly random points around the fringe of society, never in the mainstream. Without context, those points can appear disparate, unrelated, and hard to Continue reading Does Your Marketing Practice Futuristic Thinking

Intro Video to The Funnel of Opportunity

Funnel of Opportunity

There is no better way to lay the fundamentals of a marketing plan in place than through the creation of a Funnel of Opportunity. Creating a plan in isolation from customers says that you know everything you need to know starting at the beginning. It indicates that you are smarter Continue reading Intro Video to The Funnel of Opportunity

Favorite Audio & Video Podcasts of 2016

Business901 Podcast

The Disney Way trumped all podcasts of the year by a fairly large margin. My guest was Bill Capodagli. Bill has three decades of management consulting and corporate research expertise. Bill co-authored the best-selling business book, The Disney Way, 3E: Harnessing the Management Secrets of Disney in Your Company, now in Continue reading Favorite Audio & Video Podcasts of 2016

Impact Mapping with Gojko Adzic

Impact Mapping

Gojko Adziz specializes in are agile and lean quality improvement, in particular, impact mapping, agile testing, specification by example and behavior driven development. He is a frequent keynote speaker at leading software development conferences and one of the authors of MindMup and Claudia.js. Gojko won the 2016 European Software Testing Continue reading Impact Mapping with Gojko Adzic