Making Better Strategic Decisions

Most of our decision making and problem-solving uses this 4-step process: Problem – Clarification or defining the problem we are trying to solve Problem – Looking for causation, 5 Whys Solution: Brainstorming different ideas, evaluating and selecting Solution: Implementing, testing and reviewing results A similar type of effort is made in about every decision making effort Read More …

Can Lean Help Predict the Future?

Is your marketing system creating the forward thinking that you need? It is just not using predictive analytics. It is also developing the mind-shift that forecasting, recognizing trends should be a large part of your efforts.  The cliche I have used for years is that the role of marketing is just not getting the message Read More …

The Negotiated Journey

Geurt Jan de Heus is a medical doctor by training. After several years in management positions in the pharmaceutical industry, he changed his life and career to join RoutsLaeven. This small agency, founded 30 years ago, specializes in negotiation training, coaching and consulting.  Geurt Jan is passionate about making the world a better place through Read More …

The 12 Steps of the Funnel of Opportunity

The digital age has changed the way we deliver marketing, the way we execute. Marketing is no longer driven by the creative, it is driven by the process. Learning becomes paramount and is driven by the way you interact and structure your customer engagement. Marketing is no longer just about getting the message out. It Read More …