The Process of Managing Customer Value
Author: Joseph T. Dager Pages: 118 Tags: Managing Customer Value | Market-Value Pricing | Sales design | Sales Funnel | Sales Inquiry | Sales Pipeline | Sales Process | trust | Value Branding | Value ladder | Value Laddering | Value Model | Value modeling | Value proposition | Value-Based Pricing Share: More Details
Description:
The ability to create, maintain and maximize customer value is an essential ingredient in the success of any business. A successful customer value initiative is identifying, developing, and managing the relationships between customers and an organization. It helps organizations build a strong customer base and ultimately increase profits.
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