What Similarities Do You See Between Action Research and Lean?

In my practice of Lean Marketing, I differ from the thought of Traditional, even Agile Marketing approaches. The more traditional methods of segmentation and appealing to the general masses narrowing people down through some sort of funnel or stages has never been what I might call my style. Even the Agile and yes Lean lingo Read More …

Using Lean To Create Marketing Action Research

A marketing plan is not anything more than a hypothesis. It is the ability to learn from them and build on each conversation is what makes a plan plausible. Marketing Action Research is a step to developing an unbiased analysis of your marketing environment and focuses not just on practical information collection, but on analyzing Read More …

Most Opportunities Are Not Created They Are Discovered.

The traditional means of marketing still reside within most organizations. They still hire people based on the look and feel of inbound marketing and the “deliverables.”  There is always an opportunity. However, there is not a step by step method. Innovators, Start-Ups, and even Scaling Businesses look for that formula and try to think of Read More …

Which Direction Does Your Marketing Flow?

Which Way Should It Flow? Most educators are familiar with Bloom’s Taxonomy and the hierarchy of the different type of thinking. They also familiar with the adaption by Anderson and the determination that creating new knowledge is the most demanding part of the cognitive process. Anderson did later work that I will discuss in my next post. It Read More …

Level of Evidence in Your Business Decisions?

What level of information do you use in your organization to make decisions? Are there a few simple steps that you have found useful to filter, improve your information?   Levels of evidence (sometimes called hierarchy of evidence) are assigned to studies based on the methodological quality of their design, validity, and applicability to patient care. Read More …