Using a Different Point of View

Sometimes its what they did teach you in school that counts. One of those times is understanding the position from which something or someone is observed. We call this a point of view. A story and even a business story can be told in one of three different ways and uniquely named as first person, second person, and Read More …

Can Lean Help Predict The Future? (Rev2)

Putting the ideas of a futurist such as Amy Webb into practice can be a good start. The ideas Webb discusses in her book has helped me refine a few of my methods. It has helped me develop a better practice routine and believe it gave me a better feel for evaluating the future and as Read More …

Essential Reading for Lean, Agile and Service Designers

There have been few books that impacted my work in using Lean in the marketing process than this book, The Theory U. C. Otto Scharmer has just released a new version that is well worth the read,  Amazon: http://amzn.to/2ptDuTE I was using CAP-Do (superimposed over the “U” in the image to show how it corresponds to Read More …

CoCreation with Founder of The CoCreators (Video Podcast)

Stefanie Jansen’s new book The 7 Principles of Complete Co-Creation presents a comprehensive view on co-creation. Illustrated by various international case studies, it explains co-creation not as a method, tool or project, but as a new paradigm in which end-users play an ongoing, active role with and for organizations that are relevant to them. Stefanie trained in Read More …