This Should Trouble Us

Why do we continue to get undesirable outcomes? Have you ever looked at your sales and marketing from a system perspective? To most this simple diagram looks complex. However, it is high-level and can be broken down into numerous subsets. You may notice the typical Google Acquisition block at its core which is very dynamic Read More …

Knowledge And The Funnel of Opportunity

The Funnel of Opportunity is my interpretation of successful marketing practices today. It is an idea about understanding spaces and eventually shaping them through a knowledge building process. Clusters and their edges attach as knowledge and experiences become relevant. This relevancy can be acquired through people, platforms, process or product/service. LinkedIn Articles Knowledge Vee: https://lnkd.in/eduEU9w Read More …

Most Opportunities Are Not Created They Are Discovered.

The traditional means of marketing still reside within most organizations. They still hire people based on the look and feel of inbound marketing and the “deliverables.”  There is always an opportunity. However, there is not a step by step method. Innovators, Start-Ups, and even Scaling Businesses look for that formula and try to think of Read More …

Which Direction Does Your Marketing Flow?

Which Way Should It Flow? Most educators are familiar with Bloom’s Taxonomy and the hierarchy of the different type of thinking. They also familiar with the adaption by Anderson and the determination that creating new knowledge is the most demanding part of the cognitive process. Anderson did later work that I will discuss in my next post. It Read More …

Still Selling From Your Perspective

Open up new possibilities through challenging ideas and giving customers reasons to change their minds when they see persuasive reasons to do so. Adapted from the Book, Reading Nonfiction: Notice & Note Stances, Signposts, and Strategies by Kylene Beers and Robert E Probst, October 2015 We typically think through the lens of allowing customers to enter our Read More …