What is My Customer’s North Star?

You should always ask yourself, “What is my customer’s North Star?” and “What trends are happening in my customer’s industry that I should be aware of?” Your customer’s North Star is what your customer is striving for, and their trends are the things happening in their industry that will help them get there. Knowing your Read More …

Strategic Narratives: Transform Your Approach to Strategic Planning

Strategic planning is a major part of any company’s operations. It relates to developing a vision and a plan for the company to achieve its goals and objectives. Strategic planning is not a one-time activity; it should be an ongoing process. Strategic planning involves identifying your target markets, customers, products, services, and competitors. You must also Read More …

Sales – Are Stretch Goals about Outcomes or Refining Processes and Creating Better Strategies?

Sales involve understanding how your products/services affect customer outcomes while building a sales strategy to establish how this value is recognized. This requires understanding customer needs and how your product or service can address those needs. It also means clearly understanding your “value proposition” – what makes your product or service unique and valuable to Read More …

What Do You Know About Your Customers’ Markets?

It might seem like a rhetorical question, but how much do you know about the markets your customers serve? What are the latest trends in those markets? What hidden value patterns can you uncover by categorizing data from those markets? Understanding your customers’ markets is essential for trend development and uncovering hidden value patterns. By Read More …

Experimentation Growth Flywheel

Are you looking at growth through the right lenses? Or are you still operating in the Doom Loop? Is your disciplined actions focused on experimentation? Jim Collins has been talking about the Flywheel Effect for many years and most of us (should) know the intricacies behind the concept. Reviewing the recent book Experimentation Works, https://amzn.to/2EZ39ik, Read More …