As marketers struggle to stay ahead of the competition and keep up with technological advancements, Artificial Intelligence (AI) is becoming an integral part of marketing activities and strategies. AI is key to crafting innovative marketing activities that stay fresh and are tailored to meet the needs of a given audience. AI is revolutionizing the way Read More …
Loyalty marketing is a growing part of modern business. Increasing customer expectations have made customers more discerning than ever, resulting in loyalty being at an all-time high. To stay competitive, you need to leverage new technologies in your loyalty marketing. Web 3.0 is the third generation of the internet, full of potential in loyalty marketing. Read More …
Product development is essential to driving business growth and staying ahead of the competition. Organizations increasingly turn to hyperautomation to reduce costs and gain a competitive edge in today’s ever-evolving digital landscape. Hyperautomation uses artificial intelligence (AI) technologies and advanced automation tools to increase efficiency and optimize processes. By leveraging these technologies and automation tools, Read More …
As the Metaverse increasingly becomes a reality, marketing research methods must change to keep up. The Metaverse is a virtual world that allows users to interact with each other and with digital content realistically. This new environment will provide brands with new opportunities to collect data and connect with consumers. In the past, marketing research Read More …
Are you ready? Most services being delivered over the internet. A public ledger of all transactions in chronological order. The ability of computers to process information and make decisions based on programmed rules. Ability to immerse yourself in a computer-generated artificial world. The blending of artificial computer images with real life. Robots perform various tasks. Read More …
Six Ways NFTs are used in Industry 1. Using NFTs in the Supply Chain NFT use cases provide supply chain operators with a unique and traceable way to demonstrate provenance and prevent counterfeit products from entering the market. By assigning a unique digital identifier to each item in the supply chain, the item can be tracked Read More …