The world of digital marketing is constantly evolving, and the challenge of attributing purchases to marketing activities is becoming increasingly difficult. Attribution has traditionally been done using attribution models such as last-click, linear, or multi-touch. These models use a set of predetermined rules to assign credit to different marketing activities and platforms. However, as the Read More …
In digital advertising, effective attribution is essential for any successful marketing strategy. From tracking online to offline conversions and dealing with ever-changing privacy regulations, attributing purchases accurately in the digital age presents businesses with unique challenges. In this article, we’ll explore the complexities of modern attribution marketing, examining the pitfalls of current models, the impact Read More …
In our increasingly connected world, contextual data plays an ever-growing role in providing context and delivering value to businesses and individuals. Unfortunately, traditional centralized processing is often ill-equipped to handle the scalability, security, and latency required to truly leverage the power of this data. Edge-based processing and federated learning offer a potential solution, one that Read More …
AI is revolutionizing the way companies do marketing. You can streamline your marketing campaigns using AI-powered tools and technologies for improved efficiency and results. With AI, marketers can draw on data-driven insights to create personalized customer experiences tailored to the individual’s interests and needs. AI-powered marketing technologies use predictive analytics to identify trends and patterns in Read More …
In the age of Artificial Intelligence, marketing must adjust to a new role. It is now more important than ever to experiment, conceptualize, frame and re-frame to keep up with the fast-paced nature of technology and stay ahead of the competition. Are you looking for ways to stay ahead of the competition in your marketing Read More …
Artificial Intelligence (AI) is transforming businesses, and marketing is no exception. With AI-powered tools, marketers can gain deeper consumer insights, automate sales processes, and optimize customer journeys more efficiently than ever. AI can help marketers better understand their customers’ needs and behaviors. By leveraging machine learning algorithms, data analysis, and predictive analytics to segment customers Read More …