Do You Highlight Pockets of Opportunities? Evidence Driven?

There is no linear sales and marketing approach, no matter what the current Marketing Funnel experts says. There is not anything new in these processes except for the tools being used. Elmo St. Lewis developed the funnel in 1898, it is still the same basic philosophy. Today’s marketing is about being there. Being in the Read More …

Most Opportunities Are Not Created; They Are Discovered

Adopting a systems perspective makes visible many of the hidden complexities operating in an organization that might be important targets for change. Reviewing from a system point of view helps generate a set of hypotheses that form the basis for our marketing experiments. This, in turn, guides our efforts to be tested, organizes results from Read More …

Need a Landing Page, Autoresponder, and Yesterday’s Thinking

Digital Marketing has made it so easy and automated. We have all been here. We start out creating a landing page, give away something of “value” and dump the contact into an 8-piece auto-responder over the next 15 to 30 days and then transition them to our regular email base to keep in touch. We Read More …

Always at the Forefront of Your Marketing: Branding

The first edition of the toolkit was made possible by 271 backers on Kickstarter in 2015 and from crowdfunded, self-publishing success to book stores across the world: Brand the Change is now published by BIS publishers. With over twelve years of experience as a brand developer, Anne Miltenburg has worked with organizations and people as diverse as Read More …

4 Step-Lean Marketing Process

This is a Saturday experiment with a Flip-Book process that I want to try using. Let me know what you think of it and the content I used to test the process. If you want to use full-screen press on the horizon hashes, the more section to choose and to check out some other features. Read More …

SOAR Analysis Worksheet

In a past blog of mine, Growing your Company thru SOAR, I discussed not replacing a SWOT Analysis but using SOAR when setting a vision. SOAR an Appreciative Inquiry, a Strength-Based tool sometimes can deliver differently and I think more challenging results at times. As you may know from previous blog posts, Not as easy Read More …