Brands must understand their potential growth avenues. It’s about more than retaining existing customers; it is about tapping into a wealth of existing opportunities with non-customers. Here, we look at the importance of targeting non-customers and the statistical evidence underscoring their brand growth potential. Article Sources: Oxford University Publications How Brands Grow: What Marketers Don’t Read More …
Businesses are constantly seeking innovative ways to break through the clutter and capture the attention of their target audience. Brand activation is a highly effective strategy that has gained recognition recently. By leveraging this powerful tool, companies can reach customers at key category entry points – those critical moments when consumers actively explore and consider Read More …
The current economic crisis is forcing companies to make difficult decisions. The challenge is to find the right balance between reducing costs and providing an excellent customer experience. It’s not easy – companies must weigh the costs of customer-centricity against the potential benefits for their customers and their brands. What’s the sweet spot? How do Read More …
Every business wants to ensure success, and one of the key areas to focus on is crafting an effective distribution channel plan for your marketing framework. When planning your distribution channels, you need to be sure that it fits in with the unique value proposition of your business and allows you to reach your target Read More …
Are you looking for a way to maximize your business impact? An effective marketing plan is a key to success. As a marketing consultant, I specialize in helping organizations develop and execute efficient marketing plans that can help to grow their business and make a lasting impact. This article will explore the essential components of Read More …
There is no linear sales and marketing approach, no matter what the current Marketing Funnel experts says. There is not anything new in these processes except for the tools being used. Elmo St. Lewis developed the funnel in 1898, it is still the same basic philosophy. Today’s marketing is about being there. Being in the Read More …