Understanding Subscription Marketing


Author of Subscription Marketing: Strategies for Nurturing Customers in a World of Churn, Anne Janzer, is my guest on the Business901 podcast. We discussed how marketers can manage the disruptions of the subscription economy. Listen/Download MP3 Business901 iTunes Store Mobile Version New Accessibility for the Business901 Podcast http://business901.podbean.com/mf/web/ucpuje/Anne_Janzer.mp3Podcast: Play in new window | Continue reading Understanding Subscription Marketing

Your Engagement Funnel Time Cycle

Engagement Funnel

“When you want to spend the rest of your life with someone, you want the rest of your life to start as quickly as possible.” – Billy Crystal at the end of When Harry Met Sally When we think about our sales/marketing funnels or as the title of this blog states, Continue reading Your Engagement Funnel Time Cycle

Primer on Relationship Mapping

Relationship Mapping

In this short video, put on by the Ashridge Business School the instructor gives a very good introduction to relationship mapping process. Relationship Mapping is a simple tool that you can make as simple or as complicated as you would like. I have never quite figured how to use this process as Continue reading Primer on Relationship Mapping

Apollo on Sales Funnels

Sales Funnels

Bob Apollo is the founder and principal consultant behind Inflexion-Point Strategy Partners, one of the UK’s leading B2B sales and marketing performance improvement specialists. Bob works with promising early stage companies to help them “Cross the Chasm” from early adopters to mainstream markets, and with established organisations to refocus their Continue reading Apollo on Sales Funnels

Marketing Segmentation Part 2 of 2

Professor Malcolm McDonald has consulted to many major companies from the UK, Europe, USA, Far East, South-East Asia, Australia and Africa, in the areas of strategic marketing and marketing planning, market  segmentation, key account management, international marketing and marketing accountability. He has written over 40 books and was Professor of Marketing Continue reading Marketing Segmentation Part 2 of 2