Technology is amazing. I have worked with primarily SaaS type companies over the past 5-years and amazed at the technology advancements and sophistication during this time. There seems to be no end to technology. Even adding to this is the amount of sophistication that has gone into the analytics and Continue reading Is Your Sales and Marketing Process 100 Years Old?
The definitive playbook by the pioneers of Growth Hacking This podcast is packed with actionable advice as only Sean Ellis can deliver. Sean Ellis is CEO and founder of GrowthHackers.com, the number one online community for GrowthHackers with 1.8 million global users. Sean coined the term “growth hacker” in 2010 and Continue reading Sean Ellis Introduces Hacking Growth
The digital age has changed the way we deliver marketing, the way we execute. Marketing is no longer driven by the creative, it is driven by the process. Learning becomes paramount and is driven by the way you interact and structure your customer engagement. Marketing is no longer just about Continue reading The 12 Steps of the Funnel of Opportunity
In a past podcast with Grant Leboff, Selling in the Digital World and author of Digital Selling: How to Use Social Media and the Web to Generate Leads and Sell More, we briefly touched upon today’s sales funnel. He reminded me that the original sales funnel and still the one in Continue reading Outcome-Based Thinking In Your Marketing
As most of you know, I am a Lean practitioner that specializes in Service Design and Sales and Marketing. Most of my work has been in SaaS disciplines working with organizations in the Business Development area and to onboard external groups such as affiliate, re-sellers and reward programs. I have Continue reading Marketing Experiment: The Funnel of Opportunity