Choose a Single Word to Describe Your Marketing

If you had to choose a single word to describe the dominant thinking in your marketing, what would it be? Showing, Telling, Learning, Collaborating, Empowering or… A very simple suggestion and very telling. If you review your marketing collateral can sort and organize them in a storyboard fashion. Then put them in columns and put a Read More …

The 5 Cs of Adjacency

The 5 Cs of Adjacency In the Funnel of Opportunity (https://business901.com/building-a-funnel-of-opportunity/) I discuss working from the known to the unknown. After “really” understanding our Core Customers…Clusters…Markets we can then start finding Adjacent Prospects…Clusters…Markets. When looking at Adjacent structures: 1. Connect: What people are the most accessible and similar to the core? 2. Concepts: What key jobs Read More …

Working on Your Root Cause of Success

Are you working on your Root Cause of Success? The old fishbone diagram on how I create a key account outline that I then group into clusters and eventually into adjacent prospects. Always working from the known to the unknown or as I call it the Funnel of Opportunity vs a Funnel of Depletion. According Read More …

Thriving in the Digital Age

THE DIGTIAL HELIX provides organizations the power to act faster and do it better than before by developing a digital culture from the ground up. Digital transformation promises a bridge to a future, where organizations can thrive with more fluid business models and processes. The few who get digital transformation right deliver twice as fast as Read More …

Developing Insights for Lead Generation

People struggle with the Lean Marketing concept. Especially one that does not lead with Lean Startup type thinking. They struggle to see how problem-solving can be an effective approach to growing market-share.  Using the problem/solution type approach causes a marketing effort geared towards a customer versus a collaborative approach. This goes back to that Goods/Product-Dominant Read More …