Developing Insights for Lead Generation

Gary Klein Insights

People struggle with the Lean Marketing concept. Especially one that does not lead with Lean Startup type thinking. They struggle to see how problem-solving can be an effective approach to growing market-share.  Using the problem/solution type approach causes a marketing effort geared towards a customer versus a collaborative approach. This Continue reading Developing Insights for Lead Generation

Sean Ellis Introduces Hacking Growth

Hacking Growth

The definitive playbook by the pioneers of Growth Hacking This podcast is packed with actionable advice as only Sean Ellis can deliver. Sean Ellis is CEO and founder of GrowthHackers.com, the number one online community for GrowthHackers with 1.8 million global users. Sean coined the term “growth hacker” in 2010 and Continue reading Sean Ellis Introduces Hacking Growth

The 12 Steps of the Funnel of Opportunity

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Funnel of Opportunity

The digital age has changed the way we deliver marketing, the way we execute. Marketing is no longer driven by the creative, it is driven by the process. Learning becomes paramount and is driven by the way you interact and structure your customer engagement. Marketing is no longer just about Continue reading The 12 Steps of the Funnel of Opportunity

Outcome-Based Thinking In Your Marketing

marketing-funnel

In a past podcast with Grant Leboff, Selling in the Digital World and author of Digital Selling: How to Use Social Media and the Web to Generate Leads and Sell More, we briefly touched upon today’s sales funnel. He reminded me that the original sales funnel and still the one in Continue reading Outcome-Based Thinking In Your Marketing