Planning and Pursuing Your Customer Portfolio 

I often use Kim and Mauborgne’s (Blue Ocean Strategy) Pioneer-Migrator Map as a beginning step in identifying customers and organizing clusters for engagement and exploration. It is certainly not meant to be a direct comparison but it offers a unique view of the material. I like to look at growth opportunities through real people, and clustering from the known Read More …

Knowledge And The Funnel of Opportunity

The Funnel of Opportunity is my interpretation of successful marketing practices today. It is an idea about understanding spaces and eventually shaping them through a knowledge building process. Clusters and their edges attach as knowledge and experiences become relevant. This relevancy can be acquired through people, platforms, process or product/service. LinkedIn Articles Knowledge Vee: https://lnkd.in/eduEU9w Read More …

Need a Landing Page, Autoresponder, and Yesterday’s Thinking

Digital Marketing has made it so easy and automated. We have all been here. We start out creating a landing page, give away something of “value” and dump the contact into an 8-piece auto-responder over the next 15 to 30 days and then transition them to our regular email base to keep in touch. We Read More …

Choose a Single Word to Describe Your Marketing

If you had to choose a single word to describe the dominant thinking in your marketing, what would it be? Showing, Telling, Learning, Collaborating, Empowering or… A very simple suggestion and very telling. If you review your marketing collateral can sort and organize them in a storyboard fashion. Then put them in columns and put a Read More …

The 5 Cs of Adjacency

The 5 Cs of Adjacency In the Funnel of Opportunity (https://business901.com/building-a-funnel-of-opportunity/) I discuss working from the known to the unknown. After “really” understanding our Core Customers…Clusters…Markets we can then start finding Adjacent Prospects…Clusters…Markets. When looking at Adjacent structures: 1. Connect: What people are the most accessible and similar to the core? 2. Concepts: What key jobs Read More …