Outcome-Based Thinking In Your Marketing


In a past podcast with Grant Leboff, Selling in the Digital World and author of Digital Selling: How to Use Social Media and the Web to Generate Leads and Sell More, we briefly touched upon today’s sales funnel. He reminded me that the original sales funnel and still the one in Continue reading Outcome-Based Thinking In Your Marketing

A Marketing Experiment: The Funnel of Opportunity



As most of you know, I am a Lean practitioner that specializes in Service Design and Sales and Marketing. Most of my work has been in SaaS disciplines working with organizations in the Business Development area and to onboard external groups such as affiliate, re-sellers and reward programs. I have Continue reading A Marketing Experiment: The Funnel of Opportunity

Understanding Subscription Marketing

Author of Subscription Marketing: Strategies for Nurturing Customers in a World of Churn, Anne Janzer, is my guest on the Business901 podcast. We discussed how marketers can manage the disruptions of the subscription economy. Listen/Download MP3 Business901 iTunes Store Mobile Version New Accessibility for the Business901 Podcast http://business901.podbean.com/mf/web/ucpuje/Anne_Janzer.mp3Podcast: Play in new window | Continue reading Understanding Subscription Marketing

Your Engagement Funnel Time Cycle

Engagement Funnel

“When you want to spend the rest of your life with someone, you want the rest of your life to start as quickly as possible.” – Billy Crystal at the end of When Harry Met Sally When we think about our sales/marketing funnels or as the title of this blog states, Continue reading Your Engagement Funnel Time Cycle

Primer on Relationship Mapping

Relationship Mapping

In this short video, put on by the Ashridge Business School the instructor gives a very good introduction to relationship mapping process. Relationship Mapping is a simple tool that you can make as simple or as complicated as you would like. I have never quite figured how to use this process as Continue reading Primer on Relationship Mapping