Knowledge And The Funnel of Opportunity

The Funnel of Opportunity is my interpretation of successful marketing practices today. It is an idea about understanding spaces and eventually shaping them through a knowledge building process.

Clusters and their edges attach as knowledge and experiences become relevant. This relevancy can be acquired through people, platforms, process or product/service.

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Knowledge Vee:

Funnel of Opportunity:

I use Lean as tools, structure and to guide my pattern of behavior. It is not the only way, just has been the most productive to me. With most customers, I don’t mention Lean, I just practice it.