Do You Take Your Brand Serious Enough?

In your brand’s most powerful moment, does it have a sense of awe about that it is the only choice and all other things are completely ignored? This seldom happens without some sense of extremism that has been refined over time and is well-defined even at a distance. If we do that, our brand will Read More …

90-Day Lean Service Design Program (Exploration)

This is an A3/Canvas outline I have used for introducing a Service Design project with a Lean umbrella. It depicts the online/offline program that is conducted over 90-days. Typically, I would recommend several more follow up session after the initial period as we take the selected prototype through PDCA and eventually SDCA. A common misinterpretation is the Read More …

Working on Your Root Cause of Success

Are you working on your Root Cause of Success? The old fishbone diagram on how I create a key account outline that I then group into clusters and eventually into adjacent prospects. Always working from the known to the unknown or as I call it the Funnel of Opportunity vs a Funnel of Depletion. According Read More …

Using SOAR at a Macro & Micro Level

The first steps of any Lean process are to identify value and create a current state. When working on the demand side of the equation, why should we identify the process through Non-Value Activities defined as waste (Weaknesses and Threats) versus the Value Added activities of SOAR? I often use SOAR in the initial sequence Read More …

How Should You Use The Event Canvas?

Ruud Janssen and I discuss the most common uses of the Event Canvas in this video excerpt from an upcoming podcast. It might not be so intuitive as you may think. Ruud is the co-author of a new book, Event Design Handbook: Systematically Design Innovative Events Using the EventCanvas, An overview of the book:  Event design Read More …

Appreciative Inquiry Stack

This is a collection of Podcast Transcriptions, called Stacks (see below) through my Issuu channel: Appreciative Inquiry Stack “Appreciative inquiry (AI) is a model for analysis, decision-making and the creation of strategic change, particularly within companies and other organizations. It was developed at Case Western Reserve University’s department of organizational behavior, starting with a 1987 Read More …