Core Strategies of Successful Appreciative Inquiry Salespeople

Focus on What Works to Drive Winning Performance and Build a Thriving Community Appreciative inquiry has gained traction as a unique sales playbook. This is because it focuses on the customer and their needs instead of the product or features offered. As such, buyers feel they are being heard and understand how the solution will Read More …

Ideas Around Using Microlearning and Spaced Repetition

Microlearning is a teaching and learning strategy that delivers content in short, manageable chunks. It is usually delivered via digital channels such as mobile devices, websites, and apps. Microlearning is an effective way to provide just-in-time training and support employees in their day-to-day work. It can also provide learners with quick and easy access to Read More …

Analyzing Customer Discovery Interviews

One of the key contributions of the theory of emergence is its emphasis on the importance of interactions between the lower-level elements of a system. In organizations, these lower-level elements are typically the individuals who make up the group or team. The emergence theory suggests that the interactions between these individuals are the key to Read More …

Developing Provocative Propositions; Short Statements that Describe the Desired Future

Sometimes, a compelling visual image may be enough to encapsulate the dream. However, groups often prefer to add a brief message, which can act as a purpose statement or summarize their strategic vision. The power of the Dream phase (The Starting Point for a Business Development Project) is that it encourages people to use the Read More …

Customer Discovery Interview: An Emergent Process for Sales and Marketing

A successful product launch involves not just a strong marketing strategy and appealing product design but also the team that is responsible for finding new customers. The ideal solution for this challenge is an emergent sales and marketing process that can be executed at different times, on different teams, and in different locations. However, while Read More …

Is Your Organization in The Practice of Engaging Emergence?

If your organization is not in the practice of Engaging Emergence, what chance does your brand have in the race for innovation and new markets? Emergence is the approach, which is used by The Third Wave to create a new market. By introducing a new product, business model, or idea, a brand can create an Read More …