Explaining the Digital Vortex

Andy Noronha conducts research and works with executives from companies seeking to remain competitive in an era of digital disruption. He does this as a director in the Cisco Digitization Office and as a visiting scholar at the Global Center for Digital Business Transformation, and IMD, a Cisco initiative, where he conducts research and works with executives from companies seeking Read More …

Moving towards a Digital Center

Andy Noronha, a director in the Cisco Digitization Office, is this week’s Business901 podcast guest where we talked about his new book, Digital Vortex: How Today’s Market Leaders Can Beat Disruptive Competitors at Their Own Game. Andy works to develop research and insights that will help guide the future of digitization for the company and its customers. Read More …

The 3 Values in Digital Disruptions

A director in the Cisco Digitization Office, Andy Noronha works to develop research and insights that will help guide the future of digitization for the company and its customers. He is also a visiting scholar at the Global Center for Digital Business Transformation, an IMD and Cisco initiative, where he conducts research and works with executives from companies seeking to Read More …

Digitizing Your Business

Traditional businesses need to rethink their underlying assumptions in five domains of strategy; customers, competition, data, innovation, and value. David Rogers in his book, The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing) reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models, and how Read More …

Digitize Your Traditional Business

The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing)  shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy?customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models?and how to integrate these Read More …