Artificial Intelligence (AI) in marketing campaigns can benefit businesses. AI can help marketers gain insights into customer behavior, automate marketing activities and deliver more targeted campaigns. Additionally, AI can help with agile project management by automating processes and increasing efficiency. AI-based marketing enables organizations to quickly analyze data to generate insights that would otherwise take much Read More …
Customer centricity can be defined as focusing on and treating customers as the top priority and the primary asset of any business. It is the process of developing, maintaining, and executing all business activities that contribute to customers’ ultimate satisfaction. It is well said that if a company is customer-centric, its brand must become superior. Read More …
To truly understand the customer experience, brands must consider their product development strategies. These strategies dictate how products will be designed, developed, and marketed to shape their value proposition. The key to understanding your customers’ markets is having access to reliable market data. Fortunately, there are a number of sources of market data, including surveys, Read More …
Some manufacturers are looking to the Blockchain to help solve vexing problems such as counterfeiting and product recalls. The Blockchain can provide a tamper-proof record of a product’s history, from when it is manufactured to when it is sold. What is a blockchain, you may ask? It is best explained as a digital ledger of Read More …
You don’t need to just trust your software developer. You need to understand what and how they do what they do. About this event: The Non-Technical Guide to Code Reviews Part 1: Introduction to Code Reviews (March 25th) Part 2: Be an Active Bystander in a Code Reviews (April 8th) Part 3: A Walkthrough of Read More …
Are you looking at growth through the right lenses? Or are you still operating in the Doom Loop? Is your disciplined actions focused on experimentation? Jim Collins has been talking about the Flywheel Effect for many years and most of us (should) know the intricacies behind the concept. Reviewing the recent book Experimentation Works, https://amzn.to/2EZ39ik, Read More …