Transitioning from Launch to Market Leadership

Ken Rutsky

Ken Rutsky helps B2B growth company executives in Sales, Marketing, and the C-Suite to breakthrough, achieve and grow market leadership in new and existing markets. His clients not only lead, they improve key sales and marketing metrics like leads to revenue and opportunities to close. Ken has spent 20+ years in Continue reading Transitioning from Launch to Market Leadership

Lean Construction Audio Book

Lean Construction

This is a compilation of a series of podcasts that I have done with Lean Construction folks. It is about 3 hours in length and requires no registration for access. At the time, Gregory A. Howell was the managing director of theLean Construction Institute(LCI), a non-profit organization devoted to production Continue reading Lean Construction Audio Book

The Agile Process According to ChiefMartec

Hacker Marketing

Scott Brinker is the author of the book Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative.  Scott’s goal was to help marketers at all levels — even those with no technical background or inclination — adapt marketing management to the wild and wonderful whirlwind of a Continue reading The Agile Process According to ChiefMartec

Simplification Audio Book – 3 Authors

Simpliifcation

This is a compilation of 3 past podcasts on the subject of simplification. Irene Etzkorn, is a worldwide authority on simplicity. As executive director of Simplification, she built the Simplification practice of Siegel+Gale. Her clients include the nation’s top banks, brokerage firms, insurance companies, utilities, and health care providers. Irene Continue reading Simplification Audio Book – 3 Authors

Views on Today’s Affiliate Structures

Economy

I have worked with affiliate marketers and been part of many schemes (not said in a bad way) for developing lists. In the early days of affiliate marketing, people like Tellman Knudson and Jeff Walker (famous for his sideways picture launch) and many others were all about lists and creating Continue reading Views on Today’s Affiliate Structures