Launching a new product or service? You’ll need a go-to-market (GTM) strategy. But what is a go-to-market strategy? Simply put, a GTM strategy is a comprehensive plan businesses use to introduce a new product or service. It’s like a roadmap that guides you from product development to market success, helping you navigate through the complex Read More …
Executive Summary Introduction: The viability and scalability of B2B business ideas are crucial factors to consider when assessing their potential success. Creativity plays a significant role in unleashing these ideas’ potential, enabling businesses to stand out in competitive markets. Viability Assessment: When assessing the viability of a B2B business idea, it is important to evaluate key aspects Read More …
Engaging with emergence isn’t just a fascinating concept – it’s a strategic business move. It’s about understanding that individual parts have properties, but they create something different, often greater when they come together. Gleaning insights from Matthew Doan’s work and The Systems Thinker, we’ll explore the importance of inspiring people with a compelling purpose, creating Read More …
Finding New Paths To Success: Unconventional Marketing Techniques For Business Growth As the digital landscape continues to evolve, businesses face the challenge of standing out in a crowded marketplace. The traditional marketing methods, while tried and true, may only sometimes yield the desired results in this dynamic environment. This is where unconventional marketing techniques come Read More …
Strategic storytelling has become a powerful tool for ambitious influencers looking to drive corporate success. Gone are the days when simply presenting facts and figures would captivate an audience. Today, it’s all about crafting a compelling narrative that resonates and inspires action. Strategic storytelling allows influencers to bring about change, build brand loyalty, and propel Read More …
Understanding your customer needs is paramount to success in the sales world. The ability to effectively uncover and comprehend these needs requires a skillset known as sales discovery. While many may view this process as simply asking questions, it goes far beyond basic information gathering. Mastering the art of sales discovery empowers businesses to connect Read More …