Needing a Critical Friend?

You need people who can be trusted as your “critical friend.” The role of the critical friend is not always easy to fulfill. This person is a trustworthy individual who will challenge your assumptions, give you honest feedback about your work, and act as a source of support for you during this project. Learn more in this short PDF.





Read more about a Critical Friend in this Business901 blog post: The Role of the Critical Friend in a Marketing Action Research Project