Transitioning from Launch to Market Leadership

Ken Rutsky

Ken Rutsky helps B2B growth company executives in Sales, Marketing, and the C-Suite to breakthrough, achieve and grow market leadership in new and existing markets. His clients not only lead, they improve key sales and marketing metrics like leads to revenue and opportunities to close. Ken has spent 20+ years in Continue reading Transitioning from Launch to Market Leadership

The Agile Process According to ChiefMartec

Hacker Marketing

Scott Brinker is the author of the book Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative.  Scott’s goal was to help marketers at all levels — even those with no technical background or inclination — adapt marketing management to the wild and wonderful whirlwind of a Continue reading The Agile Process According to ChiefMartec

Gojko Adzic on All Things Agile

Future of Agile

This is a compilation of the entire interview with Gojko Adzic. Adzic specializes in agile and lean quality improvement, in particular, impact mapping, agile testing, specification by example and behavior driven development. He is a frequent keynote speaker at leading software development conferences and one of the authors of MindMup and Continue reading Gojko Adzic on All Things Agile

Impact Mapping with Gojko Adzic

Impact Mapping

Gojko Adziz specializes in are agile and lean quality improvement, in particular, impact mapping, agile testing, specification by example and behavior driven development. He is a frequent keynote speaker at leading software development conferences and one of the authors of MindMup and Claudia.js. Gojko won the 2016 European Software Testing Continue reading Impact Mapping with Gojko Adzic

Commoditization of Software

Commoditization of Software

Gojko’s Advic book Specification by Example won the Jolt Award for the best book of 2012. Gojko won the 2016 European Software Testing Outstanding Achievement Award. In 2011, he was voted by peers as the most influential agile testing professional, and his blog won the UK Agile Award for the Continue reading Commoditization of Software