Impact Mapping with Gojko Adzic

Impact Mapping

Gojko Adziz specializes in are agile and lean quality improvement, in particular, impact mapping, agile testing, specification by example and behavior driven development. He is a frequent keynote speaker at leading software development conferences and one of the authors of MindMup and Claudia.js. Gojko won the 2016 European Software Testing Continue reading Impact Mapping with Gojko Adzic

Commoditization of Software

Commoditization of Software

Gojko’s Advic book Specification by Example won the Jolt Award for the best book of 2012. Gojko won the 2016 European Software Testing Outstanding Achievement Award. In 2011, he was voted by peers as the most influential agile testing professional, and his blog won the UK Agile Award for the Continue reading Commoditization of Software

Future of Agile by Gojko

Future of Agile

Gojko Adzic is a strategic software delivery consultant who works with ambitious teams to align software delivery with business goals and improve the quality of their software products and processes. Gojko specializes in are agile and lean quality improvement, in particular, impact mapping, agile testing, specification by example and behavior Continue reading Future of Agile by Gojko

A Case for Not Using Lean/Agile in Your Marketing

Business Case

Organizations trying to improve their sales and marketing processes react by investing into their software and automation. They add landing pages, generate content, develop auto-responders, email campaigns. That barely scratches the surface as SEO, Social Media, Video channels, Loyalty Programs, and other well-intended programs are rolled out. They take this Continue reading A Case for Not Using Lean/Agile in Your Marketing

Coaching your Marketing Team

A talk on a powerful approach to problem-solving supporting schools in moving toward a more hands-and minds-on, challenge-based curriculum. Learn from Co ways that design thinking methodology can unleash student creativity and improve students’ ability to solve complex, real-world problems. Presented by Co Barry, Founder and CEO CreatEdu. I found Continue reading Coaching your Marketing Team