Impact Mapping with Gojko Adzic

Gojko Adziz specializes in are agile and lean quality improvement, in particular, impact mapping, agile testing, specification by example and behavior driven development. He is a frequent keynote speaker at leading software development conferences and one of the authors of MindMup and Claudia.js. Gojko won the 2016 European Software Testing Outstanding Achievement Award. In 2011, Read More …

Commoditization of Software

Gojko’s Advic book Specification by Example won the Jolt Award for the best book of 2012. Gojko won the 2016 European Software Testing Outstanding Achievement Award. In 2011, he was voted by peers as the most influential agile testing professional, and his blog won the UK Agile Award for the best online publication in 2010. Gojko Read More …

Future of Agile by Gojko

Gojko Adzic is a strategic software delivery consultant who works with ambitious teams to align software delivery with business goals and improve the quality of their software products and processes. Gojko specializes in are agile and lean quality improvement, in particular, impact mapping, agile testing, specification by example and behavior driven development. Gojko is a frequent Read More …

A Case for Not Using Lean/Agile in Your Marketing

Organizations trying to improve their sales and marketing processes react by investing into their software and automation. They add landing pages, generate content, develop auto-responders, email campaigns. That barely scratches the surface as SEO, Social Media, Video channels, Loyalty Programs, and other well-intended programs are rolled out. They take this material and integrate throughout the Read More …

Coaching your Marketing Team

A talk on a powerful approach to problem-solving supporting schools in moving toward a more hands-and minds-on, challenge-based curriculum. Learn from Co ways that design thinking methodology can unleash student creativity and improve students’ ability to solve complex, real-world problems. Presented by Co Barry, Founder and CEO CreatEdu. I found the video an excellent demonstration Read More …

A Roadmap for Your Value Proposition

The general thinking around developing a value proposition is that we all gather in this room and create a wall of post-it-notes through a brainstorming exercise, and then we (sometimes) iterate through testing our value proposition with customers. I know that may be an oversimplification but in most of my experiences, it is not that Read More …