This is a transcription of a Business901 blog post, Scenario Thinking the Next Big Thing. My guest on the podcast was George Wright, co-author of Scenario Thinking: Practical Approaches to the Future. The book is an innovative guide to new methods in scenario thinking. The book focuses on the demonstration and illustration of practical steps in scenario development processes.
About George Wright: George is currently Professor of Management at Durham Business School, University of Durham, UK. He has consulted and provided management development programmes on scenario thinking and decision making with organizations such as Bayer, EADS, Petronas, Scottish Power, Thales, United Utilities, and national and local government in the UK. He has published on scenario thinking in international journals, including Futures, Technological Forecasting and Social Change, International Journal of Forecasting, Journal of Management Studies, and Organization Studies.