thru Adaptive Marketing Practices
Can a process really drive innovation? If we call Lean 3P a standard process, how would that accelerate, let’s say, a learning cycle? These are the questions that I asked Dan McDonnell discussed the co-authorof the book, Unleashing the Power of 3P: The Key to Breakthrough Improvement. He answered the question below and many other Read More …
I ask Allan Coletta, author of The Lean 3P Advantage this question: You talk about the events, and that seems to be the key part of 3P that you do the work; you do the development, everything, then you get together for this event, instead of stage-gate or control-point. Do you all get together, and Read More …
The concept of Learning Cycles is not just something for innovation. I think it is a mindset that is needed to replace the traditional marketing funnel. We should be building learning experiences with our customers. Tim Schipper and Mark Swets give a brief introduction to Learning Cycles below. An expanded version is available in a Read More …
In a past podcast with Ron Mascitelli, president of Technology Perspectives, we discussed exchanging the use of stage gates in design to what Ron and I both like to call Knowledge gates. I asked Ron, Do these happen at phase gates or control points of the process? Ron: Actually, in my perfect vision of the Read More …
Nir Eyal, author of Hooked: A Guide to Building Habit-Forming Products, discussed his 4-step process for Building Habit Forming Products (podcast and transcription link): The model is called the hook model and the four steps are a trigger, an action, a reward – and, often times, it’s a variable reward – and an investment. So by cycling users Read More …
I fail to see the argument against standard work. This argument even for startups to not develop standard work practices is baffling to me. Now, the first thing I must do is create my box for standard work: My thoughts about Standard Work: Standard Work should only encompass part of your time. Every person wants Read More …