Sep

Lean your Marketing by Dominating with Customer Value

I have the opportunity to offer this book on my website at a low introductory price of $14.99. Dominating Markets with Value will show you how value driven, nationally known organizations have harnessed the power of customer value analysis through a systematic and logical process of customer value management. The book provides an approach to measuring customer value that can actually drive your Lean and Six Sigma initiatives to increase market share and top line revenues. Included is a comprehensive case describing how one of the American Productivity and Quality Center’s Best Practice Partners has used customer value management to greatly increase their market share and their profitability.

Benefits of this eBook

Create a powerful planning process designed to take advantage of your competitors’ vulnerabilities.
Redesign your value stream to maximize value delivery at the lowest possible cost.
Unleash the power of your sales force and increase customer loyalty.

This book is designed to lay out a comprehensive customer value management framework. We have divided the book into five sections.

Section I: Provides an overview of Customer Value Management.
Section 2: Addresses the Market Value Information component of CVM.
Section 3: Dives into the strategic planning component of the Customer Value Management System.
Section 4: Is devoted to the significant targeted improvement process. We will focus on issues of customer recovery, Value Stream Analysis, failure analysis, and the deployment process.
Section 5: The book concludes with a case study of a company identified by the American Productivity and Quality Center (APQC) as representing best practices in Customer Value Management.