Gojko Adzic on All Things Agile

Future of Agile

This is a compilation of the entire interview with Gojko Adzic. Adzic specializes in agile and lean quality improvement, in particular, impact mapping, agile testing, specification by example and behavior driven development. He is a frequent keynote speaker at leading software development conferences and one of the authors of MindMup and Continue reading Gojko Adzic on All Things Agile

Value Proposition in Service Design

Value proposition

Cindy Barnes co-authored the book, Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit: It provides guidance for business leaders – demonstrating why having a strong value proposition is so important for a company. This practical title shows readers how to build, deliver and harness value propositions to Continue reading Value Proposition in Service Design

Why a Value Proposition

Value Proposition

Cindy Barnes is a business innovator and strategist. She founded Futurecurve after many years with Capgemini where she led service development, sales, marketing, co-created new business units and was a client-side consultant. Follow Cindy on Twitter: @cindy_barnes Cindy co-authored the book, Creating and Delivering Your Value Proposition: Managing Customer Experience Continue reading Why a Value Proposition

Locking Customers into the Loyalty Loop

Engagement loop

In a not so recent article (Nov/2015) on the Harvard Business Review, Competing on Customer Journeys by David C. Edelman and Marc Singer discusses the new shaping of the customer journey. Their description of the journey is shaped in a strikingly similar structure that remind many of us as a type of (not so) casual Continue reading Locking Customers into the Loyalty Loop

Should Future State Resemble Current?

Future State

Joe:   When we go to designing the future state, how closely does it have to relate to the current state? I mean should we be using the same measurements, so we can see that we’re actually gaining or can you just jump out and do that innovative and that blue Continue reading Should Future State Resemble Current?