Value Proposition in Service Design

Value proposition

Cindy Barnes co-authored the book, Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit: It provides guidance for business leaders – demonstrating why having a strong value proposition is so important for a company. This practical title shows readers how to build, deliver and harness value propositions to Continue reading Value Proposition in Service Design

Event Design Interview

Event Design Canvas

This is the entire compilation of the interview with Ruud Janssen. Ruud is the co-author of a new book, Event Design Handbook: Systematically Design Innovative Events Using the EventCanvas, An overview of the book:  Event design is a new approach to systematically decompose and recompose the success of events. By using the Continue reading Event Design Interview

How to Create Opportunity

Art of Opportunity

Dr. Marc Sniukas is a global expert on strategic innovation for new growth and renewal, co-founder of Business Model Gallery – The World’s Largest Business Model Database, and adjunct professor of business innovation. Learn more about Marc at The Art of Opportunity: How to Build Growth and Ventures Through Strategic Continue reading How to Create Opportunity

A Light Exercise for Building a Persona


Look: A Practical Guide for Improving Your Observational Skills by Jim Gilmore’s introduces a metaphor of “six looking glasses.” Each looking glass represents a particular skill to master in order to enhance the way we look at the world. It was a takeoff of Edward De Bono’s 6 Thinking Hats and also De Continue reading A Light Exercise for Building a Persona

The Outliers Inn – Customer Engagement

Outliers Inn

This week I had the opportunity to participate in a relatively new podcast, The Outliers Inn: “As they say, It’s a place where irreverence and self-deprecating humor is the order of the day.” On this week show, Episode 9, the guests Michelle Battle-Fisher and myself had a spirited conversation with Continue reading The Outliers Inn – Customer Engagement