Event Design Interview

Event Design Canvas

This is the entire compilation of the interview with Ruud Janssen. Ruud is the co-author of a new book, Event Design Handbook: Systematically Design Innovative Events Using the EventCanvas, An overview of the book:  Event design is a new approach to systematically decompose and recompose the success of events. By using the Continue reading Event Design Interview

How to Create Opportunity

Art of Opportunity

Dr. Marc Sniukas is a global expert on strategic innovation for new growth and renewal, co-founder of Business Model Gallery – The World’s Largest Business Model Database, and adjunct professor of business innovation. Learn more about Marc at www.sniukas.com. The Art of Opportunity: How to Build Growth and Ventures Through Strategic Continue reading How to Create Opportunity

A Light Exercise for Building a Persona


Look: A Practical Guide for Improving Your Observational Skills by Jim Gilmore’s introduces a metaphor of “six looking glasses.” Each looking glass represents a particular skill to master in order to enhance the way we look at the world. It was a takeoff of Edward De Bono’s 6 Thinking Hats and also De Continue reading A Light Exercise for Building a Persona

The Outliers Inn – Customer Engagement

Outliers Inn

This week I had the opportunity to participate in a relatively new podcast, The Outliers Inn: “As they say, It’s a place where irreverence and self-deprecating humor is the order of the day.” On this week show, Episode 9, the guests Michelle Battle-Fisher and myself had a spirited conversation with Continue reading The Outliers Inn – Customer Engagement