Marketing Standard Work = A Learning System

In Good to Great, Jim Collins states that “the first step of leadership is not visioning, but rather confronting the brutal facts. When creating a marketing plan, a company must be willing to honestly assess the current reality of its existing efforts. This is the most important component of a successful marketing effort and does Read More …

What is your Ladder of Feedback?

I was thinking of simplifying the thought of direct feedback into 4 or 5 words/steps.  Developed by Wilson in 2003, and expanded by Ritchhart, I found this line of thought interesting but there was something I felt missing. Granted this is for education and mostly derived from a student-teacher relationship.   Ron Ritchhart’s Creating Cultures of Read More …

Is Your Feedback Feeding Forward?

Is your Coaching Kata creating Feed Forward Feedback? In the practice of Kata, the coach attempts to provide feedback that feeds forward. It is not an attempt to be critical of past performance but more so of addressing what needs to be done next. In the book Learning Targets (http://amzn.to/2Fn4sBZ ) by Moss and Brookhart Read More …

Marketing Experiment: Marketing Your Value Stream

Time and time again, I see companies being held back with an internal perspective of managing a Value Stream. A key point of Dr. W. Edwards Deming’s philosophy was that organizations should be managed as systems of interconnected and interdependent processes. Deming’s flow diagram exemplifies his thinking. However, even in the most common definition of Read More …

Using SOAR at a Macro & Micro Level

The first steps of any Lean process are to identify value and create a current state. When working on the demand side of the equation, why should we identify the process through Non-Value Activities defined as waste (Weaknesses and Threats) versus the Value Added activities of SOAR? I often use SOAR in the initial sequence Read More …

Kata-tize Your Next Conference Attendance

I have put together a first draft PDF developed for the upcoming Lean People Development Summit. It is in its earliest stages and my hope is for people to share and discuss it on LinkedIn with any suggestions for improvement. I take no ownership of the material, just please properly attribute the original Toyota Kata work.The Read More …