There is no better way to lay the fundamentals of a marketing plan in place than through the creation of a Funnel of Opportunity. Creating a plan in isolation from customers says that you know everything you need to know starting at the beginning. It indicates that you are smarter Continue reading Intro Video to The Funnel of Opportunity
This is a collection of Business901 podcasts on Kata Training. It is about 3-hours in length and features the following guests: The Learning Factor Inc. is a Vancouver-based organization dedicated to making business and labor smarter about learning through innovations in workplace education. Tracy Defoe does this is a variety of Continue reading Kata Training Audio Book
Many people disregard my customer research approach. People believe they know their customer base well enough and they might. However, in my experience that is seldom the case. I have taken over subscription services that were not emailing their customers. I have worked with clients that have email databases in Continue reading How Well Do You Know Your Customers?
I have spent the last several days searching for a YouTube video, information that discusses the feedback loops that are contained in this drawing of the OODA Loop: It seems when most people discuss OODA, they spend most of their time talking about Observe-Orient-Decide-Act. Often they compare the process to Continue reading Addressing the Feedback Loops in OODA
When we think of salesperson ability to close, it may not surround itself by solving a customer’s problem. They are multiple avenues for customers to achieve that and more likely is a commodity trap. The real power, your ability to close in today’s world is solving something entirely different. At Continue reading And What Else? – Michael Bungay Stanier