Mapping Customer Pains to your Value Proposition
ByBusiness model innovator Alexander Osterwalder author of Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers lays out reasons to map a product or service’s value proposition with the actual pains customers face. Using building blocks from his business model canvas framework, Osterwalder maps the relationship and discusses, with interviewer Steve Blank, how value is created.
This is a great visual for the podcast, I had with Alex early this year where we discussed his work in this area, What’s new in Business Model Generation? Customer Value Canvas and more.
What this video reminded of was a good old fashion sales call. My best sales calls have always been when I started to sketch out my thoughts and seated on the same side of the table with the customer. The only thing missing was handing the stylus(pencil) over to the customer (Steve Bank) and leaving them draw.
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[...] When most of us define a value proposition, we correctly view it from the standpoint of what customer’s pains we are relieving and/or what gains we are delivering to them. Alex Osterwalder does his usual excellent job of defining that approach through The Value Proposition Canvas. It is an extension of his Business Model Canvas. More information can be found on his website http://businessmodelgeneration.com. A video of Alex describing it is contained in a recent blog post, Mapping Customer Pains to your Value Proposition. [...]
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[...] Information: Mapping Customer Pains to your Value Proposition Jobs to be Done – Explained by Dr. Deming in 1950 Lean Marketing listens to the Voice of the [...]
[...] When most of us define a value proposition, we correctly view it from the standpoint of what customer’s pains we are relieving and/or what gains we are delivering to them. Alex Osterwalder does his usual excellent job of defining that approach through The Value Proposition Canvas. It is an extension of his Business Model Canvas. More information can be found on his website http://businessmodelgeneration.com. A video of Alex describing it is contained in a recent blog post, Mapping Customer Pains to your Value Proposition. [...]
[...] When most of us define a value proposition, we correctly view it from the standpoint of what customer’s pains we are relieving and/or what gains we are delivering to them. Alex Osterwalder does his usual excellent job of defining that approach through The Value Proposition Canvas. It is an extension of his Business Model Canvas. More information can be found on his website http://businessmodelgeneration.com. A video of Alex describing it is contained in a recent blog post, Mapping Customer Pains to your Value Proposition. [...]
[...] Information: Mapping Customer Pains to your Value Proposition Jobs to be Done – Explained by Dr. Deming in 1950 Lean Marketing listens to the Voice of the [...]