Value Proposition: Connecting Product to Market

Value Proposition

This practical title, Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit, shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. It provides guidance for business leaders – demonstrating why having a strong Continue reading Value Proposition: Connecting Product to Market

What Makes a Good Event

what makes a great event

This week I am going to do a series of video excerpts from an upcoming podcast with Ruud Janssen, the co-author of an interesting new book, Event Design Handbook: Systematically Design Innovative Events Using the EventCanvas. An overview of the book:  Event design is a new approach to systematically decompose and Continue reading What Makes a Good Event

Success: Constant Independent Learning

Thomas O'Grady

For 35 years, Dr. O’Grady has been studying and winning in the game of breakthrough success. These insights as well as the underlying pieces to motivate and carry you through are contained inside. – from the Amazon book description of Dr. Thomas O’Grady’s new book, The Mechanics for Breakthrough Success: Continue reading Success: Constant Independent Learning

Creating a Perfect Pitch

Perfect Pitch

Founder of One Perfect Pitch, a consulting firm based in San Francisco, Marie Perruchet introduces her new book on the art of pitching “One Perfect Pitch: How to Sell Your Idea, Your Product, Your Business–or Yourself”. Related Podcast: Perfecting Your Pitch Download PDF of Transcription Note: This is a transcription of Continue reading Creating a Perfect Pitch

Perfecting Your Pitch

Perfect Pitch

A former BBC news correspondent and founder of One Perfect Pitch, a consulting firm based in San Francisco, Marie Perruchet introduces her new book on the art of pitching “One Perfect Pitch: How to Sell Your Idea, Your Product, Your Business–or Yourself”.   Listen/Download MP3 Business901 iTunes Store Mobile Version Continue reading Perfecting Your Pitch