Setting Boundaries and Outcomes for Events

Event Canvas

Why would you place limits around your event? In this video excerpt from an upcoming podcast with Ruud Janssen, the co-author of a new book, Event Design Handbook: Systematically Design Innovative Events Using the EventCanvas, I asked him about placing boundaries around the event. He immediately jumped to expected outcomes of participants and Continue reading Setting Boundaries and Outcomes for Events

The Origins of the Event Canvas

Event Canvas

The popular book by Alex Osterwalder, Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, with the ensuing Business Model Canvas has spawned many other “Canvases”, some famous and others not so famous. In this video excerpt from an upcoming podcast with Ruud Janssen, the co-author of a Continue reading The Origins of the Event Canvas

Lean Marketing Lab Re-Launch

Lean Marketing Lab

At the Lean Marketing Lab, we are busily preparing for an October Launch. The videos, presentations, and other links are being tested and organized. We would enjoy getting user feedback and what we might call the Beta month of September is upon us. You can subscribe now for the next year for Continue reading Lean Marketing Lab Re-Launch

Storymapping Your Product

Drawing on her experiences with Fortune 500 companies, public radio, filmmaking, and more, Donna Lichaw helps you navigate the oft-treacherous waters of product development. Donna helps you not just to tell stories or use stories to promote your product, but to build your products as if they were stories themselves. Her book, The User’s Journey: Continue reading Storymapping Your Product

Vision is More Than a Forecast

Vision

People talk about vision all the time. It is often misunderstood and taken out of context. They think it is for annual planning and boardroom activities. They think of vision as some lofty goal that could be characterized by statements like this: Vision is the art of seeing what is Continue reading Vision is More Than a Forecast