A3 Project Scope Outline for Marketing

We are all enamored, with are tools, to include the latest canvases and maps. We always seek to find this deeper understanding or epiphany from creating a buyer persona, customer journey or stakeholder maps. These tools, though quite useful, are all strategic type tools. For me, I like to go in the weeds and work Read More …

Has Engineering Taken on a Trade Type Stigmatization?

Are you an Engineer at a Lean Manufacturer? Take a moment and offer a comment on LinkedIn: http://bit.ly/2zlhSPY In this day of innovation, design, etc. it seems to me that the role of engineering has taken on practically a trade type nomenclature. What attracted many of us to this discipline is the desire to create things. Are Read More …

Can Lean help Engineering be Sexy Again?

In this day of innovation, design, etc. it seems to me that the role of engineering has taken on practically a trade type nomenclature. What attracted many of us to this discipline is the desire to create things. Are engineers still considered at the cutting edge, innovative and entrepreneurial? I have used Lean Product Development as Read More …

Transitioning from Launch to Market Leadership

Ken Rutsky helps B2B growth company executives in Sales, Marketing, and the C-Suite to breakthrough, achieve and grow market leadership in new and existing markets. His clients not only lead, they improve key sales and marketing metrics like leads to revenue and opportunities to close. Ken has spent 20+ years in B2B marketing roles, launching the Read More …

Gojko Adzic on Self-Publishing

Gojko is a frequent keynote speaker at leading software development conferences and one of the authors of MindMup and Claudia.js. Gojko Adziz specializes in are agile and lean quality improvement, in particular, impact mapping, agile testing, specification by example and behavior driven development. He is a frequent keynote speaker at leading software development conferences and one Read More …

IT’s the Business Model

Gojko Adzic won the 2016 European Software Testing Outstanding Achievement Award. In 2011, he was voted by peers as the most influential agile testing professional, and his blog won the UK Agile Award for the best online publication in 2010. Gojko is a strategic software delivery consultant who works with ambitious teams to align software delivery Read More …