Transitioning from Launch to Market Leadership

Ken Rutsky

Ken Rutsky helps B2B growth company executives in Sales, Marketing, and the C-Suite to breakthrough, achieve and grow market leadership in new and existing markets. His clients not only lead, they improve key sales and marketing metrics like leads to revenue and opportunities to close. Ken has spent 20+ years in Continue reading Transitioning from Launch to Market Leadership

Gojko Adzic on Self-Publishing

Gojko on Self-Publishing

Gojko is a frequent keynote speaker at leading software development conferences and one of the authors of MindMup and Claudia.js. Gojko Adziz specializes in are agile and lean quality improvement, in particular, impact mapping, agile testing, specification by example and behavior driven development. He is a frequent keynote speaker at leading Continue reading Gojko Adzic on Self-Publishing

IT’s the Business Model

IT's the Business Model

Gojko Adzic won the 2016 European Software Testing Outstanding Achievement Award. In 2011, he was voted by peers as the most influential agile testing professional, and his blog won the UK Agile Award for the best online publication in 2010. Gojko is a strategic software delivery consultant who works with ambitious Continue reading IT’s the Business Model

Setting Boundaries and Outcomes for Events

Event Canvas

Why would you place limits around your event? In this video excerpt from an upcoming podcast with Ruud Janssen, the co-author of a new book, Event Design Handbook: Systematically Design Innovative Events Using the EventCanvas, I asked him about placing boundaries around the event. He immediately jumped to expected outcomes of participants and Continue reading Setting Boundaries and Outcomes for Events

The Origins of the Event Canvas

Event Canvas

The popular book by Alex Osterwalder, Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, with the ensuing Business Model Canvas has spawned many other “Canvases”, some famous and others not so famous. In this video excerpt from an upcoming podcast with Ruud Janssen, the co-author of a Continue reading The Origins of the Event Canvas