For almost 20 years, Craig used Trigger Event strategies to become a top sales performer at EVERY company that has hired him – including WorldCom where he was named the #1 salesperson within six months of joining the company. 
Craig has co-authored the book Shift!: Harness The Trigger Events That Turn Prospects Into Customers which is as good of description I have found for what is lacking in today’s selling.
Craig’s promise is the delivery of unique, compelling, and highly relevant content that clearly demonstrates how to:
- Identify the specific Trigger Events that create demand for your products or services
- Discover which decision makers experience the Trigger Events identified
- Close more sales by getting to decision makers who experience Trigger Events before your competition!
Craig makes a special offer in the podcast that is hard to turn down.
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