The first step in the 5 Cs of Driving Market Share is identifying specific products or markets that offer the organization its best options for growth. You will learn how to evaluate products and markets using metrics such as current market share, market growth rate and competitive intensity to assess the best targets for the organization. When completed, you will eschew the notion that a company can be everything to everybody, and instead focuses on key market opportunities. This occurs in the Define/Identification stage and differs from the more project-oriented approach that traditional Six Sigma uses. 
5 Cs of Driving Market Share is a comprehensive program. It is not a project-by-project approach for reducing the costs of marketing activities, but rather an approach that seeks to enhance marketing’s effectiveness and efficiency. For organizations that have deployed Six Sigma or other quality initiatives, the 5 Cs approach provides a user friendly bridge for moving the quality focus from the manufacturing floor to the marketplace. Those seeking to become best in market must shift their focus from a product orientation to a market orientation, from an internal efficiency focus to an external focus. Best in market companies will be those that can make this transformation and make it soon.
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Dr. Eric Reidenbach the creator of this program has allowed me to offer the audio section of the program on the Business901 Blog this week. An outline of this weeks activities:
- Monday: Customer Identification
- Tuesday: Customer Value
- Wednesday: Customer Acquisition
- Thursday: Customer Retention
- Friday: Customer Monitoring
If you would like to learn more about this program visit 5Cs of Driving Market Share.
If you would like to purchase this program at a 50% discount for the next 7 days only,
use the link below.