Tag: acquisition

Customer Acquisition Time for a Startup

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I read a book over 25 years ago I believe that was called Take a Chance to Be First: The Secrets of Entrepreneurial Success by Warren Avis. To this day one thought that has always stayed with me about entrepreneurship and starting a business; So do some careful figuring and planning, come up with the Read More …

Customer Acquisition w Six Sigma Marketing

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In the Acquisition (Analyze) stage you will use primarily the Competitive Value Matrix to guide you through the delivery of value delivery. An organization’s value is relative to that of its competitors. This is part of the buyers’ comparative calculus in assessing where to buy. The buyer is asking a simple question: “Is this brand Read More …