thru Adaptive Marketing Practices
If you have two sets of researchers who are telling you contradictory things, and they have their own data sets to support it; how do you tell which one is believable and which one is junk. In Numbersense, what I try to do is to give people, as you say, a framework to start thinking Read More …
I asked Kaiser Fung this question in my previous podcast, Interpretations of Data. The short answer to that question was Statistics is not there to eliminate or to cure variability. Variability is something that’s out there that cannot be cured. What statistics does is to create a way for us to measure the degree of Read More …
Kaiser Fung is a professional statistician with over a decade of experience applying statistical methods to marketing and advertising businesses. His acclaimed blog, Junk Charts, pioneered the critical examination of data and graphics in the mass media. Kaiser is my guest next week on the podcast and this is an excerpt from it. Kaiser recently Read More …
I wrote several blog posts early this week, Empathy is the Fundamental Principle of Understanding. and Hi-Octane Innovation for your Brain that discussed several uses of meditation. I said in one blog post: Few of us will argue over the power of meditation. It can prove beneficial by providing us clear thought and more energy. Read More …
In my Lean Sales and Marketing work, I have become quite intrigued with the CAP-Do Cycle and Scenario Thinking. You can find out more information on the Lean Sales Method page and Planning with Scenarios. Both of these methods have taken traditional Lean thinking, and we might say turned it on its head. Instead of Read More …
The traditional marketing outsourcing strategy is that you will find someone or an agency that has done wonders for friends of yours or can produce an outstanding portfolio of accomplishments. You will interview them, and those items of brilliance will be demonstrated. You will hire one, and they will probably deliver outstanding content. You may Read More …