By understanding and embracing these forces described in Kevin Kelley’s new book, The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future, it will be easier for us to remain on top of the coming wave of changes and to arrange our day-to-day relationships with technology in ways that bring forth maximum benefits. Kevin Read More …
Kevin Kelly helped launch Wired magazine and was its executive editor for its first seven years. He has written for seemingly every publication and his previous books include Out of Control, New Rules for the New Economy, Cool Tools, and What Technology Wants. His present position is described as the Senior Maverick at Wired,. Kevin can now add being a guest on Read More …
Excerpt from my conversation and tomorrow’s podcast with Robert Rose, author of Experiences: The 7th Era of Marketing. Robert is the Strategist in Residence and brand advisor for the Content Marketing Institute, a featured writer, and guest blogger for iMedia Connection, CMSWire and Fierce Content Management. How do you optimize it, though? Does it rely Read More …
Professor Malcolm McDonald, until recently was Professor of Marketing and Deputy Director, Cranfield University School of Management, with special responsibility for e-business, and is now an Emeritus Professor at the University as well as being an Honorary Professor at Warwick Business School. Coming from a background in business which included a number of years as Marketing Read More …
You spend a lot of time, talking about variability. Or maybe not a lot of time, but you start out with that because that really is whether numbers work or not.- jd Related Podcast and Transcription: Interpreting Data Kaiser Fung: Yes. I think somewhere in the book I have said that you could, in fact, Read More …
If you have two sets of researchers who are telling you contradictory things, and they have their own data sets to support it; how do you tell which one is believable and which one is junk. In Numbersense, what I try to do is to give people, as you say, a framework to start thinking Read More …