Do You Validate Your Sources? 

Does your company or yourself have standards other than common sense? I am not innocent in my contributions to social media but seldom if ever use a hyperlink that I have not tested beforehand. I know this sounds elementary to my question but it illustrates my point. If you trust the party that shared it, do you check Read More …

What will the 7th Era of Marketing bring?

I think, the people that are into this methodology can become the new marketers and new content leaders in the organization because quite frankly, this looks much more like a product development methodology than it does a campaign development methodology. If we’re building something of value – a blog, a digital magazine, a community, a Read More …

Difference between Personal & Personalized

Excerpt from my conversation and tomorrow’s podcast with Robert Rose, author of Experiences: The 7th Era of Marketing. Robert is the Strategist in Residence and brand advisor for the Content Marketing Institute, a featured writer, and guest blogger for iMedia Connection, CMSWire and Fierce Content Management. How do you optimize it, though? Does it rely Read More …

Agile in Cincinnati w Alan Bustamante

Alan Bustamante is active in the Agile Communities and plays a leadership role within Agile Cincinnati; as well as, speaking at conferences and professional groups across the planet. Xcelerate Partners is a technology consulting firm focused on helping organizations rapidly deliver high quality software products using agile development techniques. They provide agile training, coaching and Read More …

Is Blogging still Worthwhile?

My recent podcast guest, David Meerman Scott, author of author of 10 books with the most popular being the classic,The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, was asked that question in a recent interview. This book is now Read More …