I asked that question of David Meerrman Scott, author of 10 books with the most popular being the classic,The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. This book is now in its 5th edition and nearing 1 Read More …
This is a collection of Business901 Podcast Transcriptions, called Stacks (see below) through my Issuu channel: Social Media Stacks Stacks are a new way to organize your own publications, as well as any other publications that you find interesting. For your own publications, after you are done publishing them, Stacks are an easy way for Read More …
In a recent podcast I asked author, Billee Howard, “What sort of skills do I need to develop as a company or an entrepreneur to participate. Is there a set of skills I need?” Related Podcast and Transcription: Introduction to We-Commerce Billee: Well, I think that it really goes back to understanding the environment that we’re Read More …
Digital storyteller, trend forecaster, and executive producer, Billee Howard is a 20-year creative professional dedicated to studying the rising intersection of culture and commerce and identifying the issues and trends that are defining our future in the new era of engagement. In her new book, We-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy, Read More …
This is a collection of Business901 Podcast Transcriptions, called Stacks (see below) through my Issuu channel: Marketing Development A collection of Business901 Podcast Transcriptions that discusses Marketing in its purest sense. I did not include the “Social Media” only type of podcast which will be included in another stack. Stacks are a new way to Read More …
Laurel Mintz, CEO of Elevate My Brand is my podcast guest next week and below is an excerpt from the conversation. Laurel is a renowned marketing professional with both an MBA and JD. Her company works with global brands such as Susan G. Komen for the Cure, Nestle, and Popchips. She’s an expert on everything marketing/ digital strategy, social media, Read More …